Overpopulation A Means For An End. Timothy Schneider. Ph...

Overpopulation: A means to an end. Timothy Schneider PH 410 Medical Ethics and Leadership Modern healthcare is amazing. We are progressively finding treatments and even cures for diseases and other ailments that were causing widespread death less than a century ago. One of society’s greatest achievements is the dramatic increase in life expectancy. Most children born in 1900 had a life expectancy of around 50 year of age. Now life expectancy is estimated at about 80 years of age. However, the number of people age 85 and older is on the rise accounting for 8 percent of the world’s 7 Â ¼ billion people (US World, 2015). In many countries this 8 and over population is the fastest growing with projections to increase 351 percent between 2010 and 2050 with a 188 percent increase for the population aged 65 or older and a 22 percent increase for those under the age of 65. Additionally, a growing number of Americans are living to age 100. Nationwide, the centenarian population has grown 65.8 percent over the past three decades, from 32,194 people who were age 100 or older in 1980 to 53,364 centenarians in 2010, according to Census Bureau data (US Dept of Health NIA, 2015). With all the advances in medical technology contributing to longevity of life, where do we put the people that would have normally passed on? What ethical dilemmas do we now face? What do we do about this problem? This paper will address three hot topics to consider as we ponder the challenges of continuing to

Business Plan Essay - 1290 Words

What you need to do instead to increase your chances of raising money So, if writing a business plan won’t increase your chances of attracting money, what will? How do you increase your chances of generating investor interest and launch a startup successfully? You could find part of the answer from the answer Sam Altman, the president at Y Combinator, gave at a EconTalk podcast when explaining the firm’s logic of not reading business plans. â€Å"We would rather spend the time working on their product, talking to users. What we care about is: Have you built a product? Have you spoken to users? Can we see that?† he said. Essentially, the answer lies in spending your time doing these four actions. Fill out the Lean Canvas You should swap†¦show more content†¦It’ll be the best way to figure out whether your assumptions are correct and gives you the chance to tweak them and your products or service if they aren’t. There are two core areas to focus on: †¢ Customer pain points †¢ Financial metrics Let’s look how you can validate these the most effectively. Validate customer pain points To know whether you know what the problem truly is for the customers, you need to actually talk to them. You won’t know if your new shirt buying app is a hit unless you know what aspects customers most hate about buying shirts and whether your proposed solution could solve those issues. ADD IMAGE From â€Å"Talking to Humans.† Photo Credit Tom Fishburne How do you talk to people? You could use the following tactics: Surveys - Customer focus groups – Trade fairs – Landing pages These offer you the chance to talk directly to potential customers and get their feedback. You can also just check social media and conduct keyword search on Google. What are the people searching solutions for? What are the pain points in current products and services that people mostly complain about on social media? Add Youtube The channels you should focus on browsing for real customer pain points include: Quora – Reddit – Stack Exchange Looking at these elements can help you identify the struggle customers have with existing product and the queries they are trying toShow MoreRelatedEssay about Creating a Business Plan1119 Words   |  5 Pagesyou must have guidelines, so to speak, to know where you are heading in the future. That is why before you can start a business you need to draw up a detailed business plan. Business plans are considered blueprints. A business plan is what is needed to get your business off the ground and to attract potential investors. A business plan is way to show that you are in the business to make money. Introduce the company and the product/service idea for the new venture. Triple S Night Club is a new companyRead MoreBusiness Plan for Wash Dry and Guard Detailing Essay examples15667 Words   |  63 PagesBUSINESS PLAN FOR WASH DRY AND GUARD DETAILING Bachelors Capstone Final Project Elizabeth M. Towler MT499-01 Professor Ernest Norris Table of Contents Section 1: Executive Summary (Business Description) 2 Section 2: Code of Conduct 7 Section 3: Marketing Plan (Strategy and SWOT) 11 Section 4: Operations 16 Section 5: Finance 22 Section 6: Cash Flow Analysis 28 Section 7: InformationRead MoreBusiness Plan Essay954 Words   |  4 Pagesfinancial management company that generates value for their customers. 1st Year: We aim to form relevant technical partnerships and register as vendor with at least 20 new clients while closing medium to large scale deals in all our three main areas of business. In this year we will invest both financial and material resources to ensure that we enter new markets India and South America strong. We aim to raise sufficient capital to make us more mobile while relating with international clients. 2nd Year:Read MoreBusiness Plan Essay725 Words   |  3 Pagessidewalk or driveways. My business will be a sole proprietorship. I wanted to run this business on my own, because I like doing my own work. I want everything to be my responsibility. I’ve been in the construction industry for 5 years now. During this time, I have experienced many difficult jobs. You can count on my work with anything you want. I am very good with problem solving, so I can help you succeed your dream sidewalk, driveway, patio, stoop, and many more. My Business will be located in theRead MoreBusiness Plan Essay1113 Words   |  5 Pagesof the qualification. Well done for having persevered and having made it this far! Modules 1 to 4 have taken you all the way from learning strategies to drawing up a business plan for your own business. We hope that by now you are excited about the thought of owning your own business and being an entrepreneur. Choosing a business is easy; getting it to stay viable and bringing in the money is another thing. According to the University of Tennessee, 70 – 80 % of all businesses fail in the firstRead MoreBusiness Plan Essay837 Words   |  4 Pagesshould rest easy at night knowing that financial, or personal life is in great hands. With having a company that will protect hundreds of thousands maybe even millions the cost of affording my protection plans will be gear toward affordability than profit that I could potentially make. My company plans will come in three major packages, and each package will come with spam protection, daily viral scanning for illegal transactions or activities. Also, I will have in place the most detailed firewall protocolRead More business plan Essay1191 Words   |  5 Pagesof this business plan is to support a request for a 75,000 five-year bank loan to purchase equipment and inventory as part of the financing for a start-up sole proprietorship, Fast ‘n Fresh Premiun Ice Cream Parlor. The business will be owned by Daniel W. Beese and will be located in leased space at 858 Success Ave in the new Riverside Faire shopping center, Jacksonville, FL 32211. The owner will provide a minimum of 75,00 in initial equity. nbsp;nbsp;nbsp;nbsp;nbsp;The business will serveRead MoreBusiness Plan Essay976 Words   |  4 PagesTHIS AGREEMENT (the â€Å"Agreement†) entered into this ________ day of __________ 2017 by and between JAVA GROUP CO. (hereinafter referred to as the â€Å"JAVA†), and MEMORIAL HEALTHCARE SYSTEM d/b/a SOUTH BROWARD HOSPITAL DISTRICT, (hereinafter referred to as the â€Å"MEMORIAL†). 1. JAVA shall be set up and operate a Coffee Kiosk/Cart (the â€Å"Kiosk†) on the inside of the MEMORIAL and Off-site premises located in Broward County, Florida. The space will be located at the Memorial’s Main Lobby or MEMORIAL’s BreakRead MoreBusiness Plan Essay857 Words   |  4 Pages3. Plan IT value imperatives: With the sensible comprehension of the nature and culture of our business, we are practically prepared to start adjusting the IT work with business system. We ought to plan the IT domain and see correctly how they are collected into benefit offerings. 4. Interpret the Context: Suspect the internal and external variables that could influence the business. Translate the overall business and monetary patterns to guarantee your business can effectively oversee change. 5Read MoreBusiness Plan Essay3617 Words   |  15 PagesBusiness Plan My group and I are members of a small chemical company that are going in to business to produce Epsom salts. (Information on Epsom salts can be found in background information). Our company name is The Epsom Company. In order to be the best company we have to ensure the Epsom salts we produce are a good quality. But despite this we are also looking to make a profit and so cost must be as limited as possible. We will need to pay strict attention to the

Artificial Intelligence in William Gibson’s Neuromancer...

Artificial Intelligence in William Gibson’s Neuromancer Artificial Intelligence is a term not too widely used in today’s society. With today’s technology we haven’t found a way to enable someone to leave their physical body and let their mind survive within a computer. Could it be possible? Maybe someday, but for now it’s just in theory. The novel by William Gibson, Neuromancer, has touched greatly on the idea of artificial intelligence. He describes it as a world where many things are possible. By simply logging on the computer, it opens up a world we could never comprehend. The possibilities are endless in the world of William Gibson. This world of artificial intelligence has the power to produce many questions†¦show more content†¦With today’s technology we haven’t found a way for a computer to think for itself. This can only happen with the potentialities that will develop over time. The future may hold great opportunities for this new found world. The environment inside the computer system is called cyberspace. This is the place where Case logs on, it describes the surroundings that he sees. â€Å"Cyberspace, as the deck presented it, had no particular relationship with the deck’s physical whereabouts. When Case jacked in, he opened his eyes to the familiar configuration of the Eastern Seaboard Fission Authority’s Aztec pyramid of data.† (Page 105) In Cyberspace, your physical body is still present on earth, you mind is the only thing that shifted into a different universe. In Case’s situation, he was familiar with his surrounding, and knew what to expect. Cyberspace is a place like virtual reality where you can see all around you in three dimensions, but it’s not real. It’s a world all made up within a computer system. The program can be described comparable in size to the Internet. The Internet has endless possibilities, but instead of pointing and clicking from the outs ide world, you can physically touch the surroundings almost like you are there. There are many possibilities with artificial intelligence. This is a world where a genius mind can create a life and survive with no physical surroundings. This enables the power to move about freely byShow MoreRelatedUnderstanding Technology in Neuromancer886 Words   |  4 PagesUnderstanding Technology in Neuromancer Neuromancer, written by William Gibson in 1984, is a novel well ahead of its time. The book predicted many concepts about the internet and cyberspace that exist today. Neuromancer, of the prophetic genre, is a novel that accurately describes and predicts what will happen in the future. Characteristics of the prophetic novel include: dystopian societies, technologies, and progressive thinking. Neuromancer is considered a prophetic novel because it containsRead More Comparing God and AI in Neuromancer Essay927 Words   |  4 PagesParallels between God and AI in Neuromancer nbsp; The world of meat provides the base for much of what happens throughout William Gibsons novel Neuromancer. The lives of characters are shaped by their flesh and blood experiences. The realm of artificial intelligence (AI) is the base for all of the events that are central to the life of a character. All events and lives are under control of the AI, and all things serve the AIs purpose. The matrix serves to mash the two realms together, inRead More Transcendence and Technology in William Gibsons Neuromancer3154 Words   |  13 PagesTranscendence and Technology in Neuromancer      Ã‚  Ã‚  Ã‚  Ã‚   Where do we go from here? Case asks near the conclusion of William Gibsons novel Neuromancer (259). One answer suggested throughout most of the narrative is nowhere. True, geographically we are whisked around the urban centers of Earth in the near future, Chiba City, the Sprawl, Istanbul, and then to the orbital pleasure domes and corporate stronghold of Freeside and Straylight. The kind of movement to which I am referring is not overtlyRead MoreAnalysis Of The Book Neuromancer By William Gibson1351 Words   |  6 PagesNeuromancer, is a novel written by William Gibson in 1984, the story follows the experiences of Henry Dorsett Case, a talented console cowboy (hacker), who’s lifestyle dramatically changed once he was caught stealing from his employer. As a punishment, he  was  given a Russian mycotoxin that damaged his nervous system, rendering him unable to hack into cyberspace again. Case meets Armitage, his future employer who can fix is nervous system which will allow him to return back into cyber space, but onRead MoreThe Nature Of Manipulation : William Gibson s Neuromancer, And The Matrix1806 Words   |  8 PagesThe Nature of Manipulation William Gibson’s Neuromancer, and The Matrix by The Wachowskis both depict a society in which humans are under constant manipulation by indispensable machines. In Neuromancer, the protagonist Case is indirectly manipulated by a powerful Artificial Intelligence named Wintermute. In The Matrix, majority of the human population lives within a computer simulated world, run by machines. However, both storylines depict the fact that manipulation takes origin within the individualRead More Shaping Identity in William Gibsons Neuromancer Essay2077 Words   |  9 PagesShaping Identity in William Gibsons Neuromancer The number â€Å"one† is not a thing. Math has no definitive reality. Numbers are a social construct, a system of symbols designed to express the abstractions through which properly developed societies explain aspects of reality. It follows that, as humanity seeks to understand more of what it is to exist, bigger numbers are needed. Soon, we need machines to understand the numbers. Society plants a base on information technology, efficiency, andRead MoreWilliam Gibson s Neuromancer, And The Matrix1834 Words   |  8 PagesWilliam Gibson’s Neuromancer, and The Matrix by The Wachowskis both depict a society in which humans are under constant manipulation by indispensable machines. In Neuromancer, the protagonist Case is indirectly manipulated by a powerful Artificial Intelligence named Wintermute. In The Matrix, majority of the human population lives within a computer simulated world, run by machines. However, both storylines ultimately depict the fact that manipulation takes origin within the individual rather thanRead MoreBeing a Cyberpunk: The Thin Line between Life and Cyberspace1286 Words   |  5 Pagesbehavior and focus on employing a rather anarchic attitude, but this does not stop them from wanting to live just like everyone else (the only difference is that they have a different understanding of what it means to be alive). William Gibsons 1984 novel Neuromancer provides an intriguing look into a world dominated by computers, a place where individuals who are proficient in operating them are capable of virtually everything that a typical hacker would dream about doing. Case, the novelsRead More Realities Redefined in William Gibsons Neuromancer Essay2645 Words   |  11 PagesRealities Redefined in William Gibsons Neuromancer The ways in which characters communicate and interact with one another are redefined in William Gibson?s Neuromancer. An all-encompassing web of intrigue, the Net enables humans and non-humans to access and to communicate an infinite amount of data across time and space. Medical implants open another door on virtual communications. Non-living entities such as artificial intelligences and the Dixie Flatline construct overcome the physical barriersRead MoreFeminism in Gibsons Neuromancer2669 Words   |  11 PagesFeminism in Gibson’s Neuromancer Regarded as the beginning of the â€Å"cyberpunk† movement, William Gibson’s classic novel  Neuromancer, confronts the pronounced societal issues of feminism of the time. By distorting the female traits of his characters, Gibson illustrates that gender equality is only achieved when the female persona is able to transform away from both the desired and rejected feminist attributes imposed by societies fixed gender roles. Although the Cyberpunks are almost

Why Does a Lot of Students Feel Sleepy During Class Hours

S.Y. 2012 - 2013 WHY DOES A LOT OF STUDENTS FEEL SLEEPY DURING CLASS HOURS? In partial fulfillment for the requirement in English IV World Literature SUBMITTED BY: SUBMITTED TO: MARCH 2013 ACKNOWLEDGEMENT I dedicate this research work first to my parents who helped me to finish this paper works especially to my mother who help me construct my thoughts. To my adviser for reminding us how to do this research work. To my classmates and schoolmates who answered my survey that helped me a lot. Thank you from the bottom of my heart. God Bless you all! INTRODUCTION Sleep is food for the brain. During sleep, important body functions and brain activity occur. Skipping sleep can be harmful particularly if you are behind the wheel. You†¦show more content†¦The respondents are asked to fill up the data in the survey questionnaire. There are a lot of things that may distract a person as they get more responsibilities. Not like in elementary high school students have a lot of things to do or responsibilities that may cause their sleeping time shorter. DEFINITION OF TERMS * Sleep - is a naturally recurring state characterized by reduced or absent consciousness, relatively suspended sensory activity, and inactivity of nearly all voluntary muscles. * Phases - Carry out (something) in gradual stages. * Expend - Spend or use up (a resource such as money, time, or energy). * Revealed - make (previously unknown or secret information) known to others. * Mismanagement - To manage badly or carelessly. * Deprivation - The lack or denial of something considered to be a necessity * Responsibilities - The state or fact of having a duty to deal with something. REVIEW OF RELATED LITERATURE FOREIGN STUDIES Getting Enough Sleep is No Easy Task for Todays Students By ALINA SAMINSKY 2010, VOL. 2 NO. 02 | PG. 1/1 Take a look inside a high school classroom. You will most likely find a teacher at the front of the class and students sitting at their desks. Yet, look closer, and you might notice a familiar trend: many of these students are not paying attention. Instead, they are dozing off or even completely asleep. Today, an overwhelming majority of high school students are not gettingShow MoreRelatedEmotion 3 I believed I experienced my most embarrass moment of the year was during mid of this600 Words   |  3 Pagesmoment of the year was during mid of this semester where I accidentally walk into the girl’s toilet in college. That day was the day I stay overnight to finish my assignment. Not even enough sleep in the morning really kills me and making me drowsy. After attending few hours of lectures, I had stomach ache and I just could not stand anymore, so I decided to go to the toilet and also to wash my face hoping that I can still hanging there for the next couples of hours. I was so sleepy and dozy; I forgotRead MoreThe Overall Effects of Staying Up Late on University Students10276 Words   |  42 PagesEng 105 Research Topic- The Overall Effects of Staying Up Late On University Students Submitted by: Farhan Rashid Ahmed Ansari ID- 0910711030 SEC-2 Date of Submission- 20.12.2011 Acknowledgement The reason for choosing this particular topic was because of my parents, especially my mother who has taken care of me for all these years. My mother has always ensured that I have proper sleep. Hence, I ended up writing a research paper regarding sleep. I would also like to thank all my respondents forRead MoreEating Breakfast Is The Most Important Meal Of The Day1228 Words   |  5 PagesHow do you feel when you wake up in the morning? Some of you might say really tired, others might say that you feel cranky, or many of you probably might say you are hungry. The hunger you feel is your body demanding food to make it throughout the day. How many think of eating breakfast but still walk out of the house without a single morsel of grain in your tummy? I bet you don’t forget your daily dose of caffeine. A good breakfast consists of staples and mix-ins. Many of you may deny that breakfastRead MoreToday, It Is Common Knowledge That Physical Activity Is1252 Words   |  6 Pages Today, it is common knowledge that physical activity is not only important to our physical health, but it also helps improve our mental health as well. But, if that’s so, then why are Americans reaching record high obesity rates? There is no one simple answer to that question, but there are solutions. Thankfully, Colorado schools have adopted and implemented a policy that requires a certain amount of physical activity in elementary schools. Colorado’s House Bill 11-1069 establish a minimumRead MoreThe Effects Of Sleep On Our Bodies2104 Words   |  9 Pagesitself from the day. According to WebMD people who are 18+ of age should be getting anywhere between 7.5 to 9 hours of sleep. A lot of college students consider themselves lucky to get 5 hours of sleep. A health science professor at the University of Alabama, Adam Knowlden, discovered, â€Å" Sixty percent of the college population gets insufficient sleep.† College students realize they are sleepy but don’t understand all the affects it has on their bodies physically, mentally, and emotionally. So what canRead MoreSleep Journal Essay1745 Words   |  7 Pagesto Psychology 09-28-2012 Sleep Journal Essay College students like myself often put off sleep for other activities like studying, doing homework or even just staying up all night with a friend. Our body follows the twenty-four hour cycle of each day and night through a biological clock called the Circadian rhythm. On the weekdays, staying up all night and skipping meals makes it difficult to focus in class. After lunchtime, I become sleepy and have difficulty focusing on my other classes. In theRead MorePersonal Essay About Moral Self Licensing Essay1457 Words   |  6 Pagesclasses after you get an â€Å"A† on a quiz etc. Similar to rewarding yourself after doing good things. I go to the same high school for six years and it is a girl school. We do have male teachers there, but only 12 out of 75. We have the same class advisor throughout our senior years, and it happens to be a male teacher. He shows his respect and treats us really well. He teaches us as many things as he could, not only the knowledge from textbook, but also the sense of dealing with others, andRead MoreWhy Do We Sleep?1540 Words   |  7 PagesWhy do we sleep? As we all know, one third of our life is spent to sleep, but very few people intend to lay bare the secret of that. There would be a question: why do we sleep? According to the video The Function of Sleep, Tyson states that people are not very clear about the purpose of sleep, but some researchers believe that sleep could enhance memory. MIT researcher Matthew Wilson also illustrates the thoughts of a rat can be read by implanted the electric wire into its brain. According toRead MoreThe Sleeping Habits Among University Student3602 Words   |  15 PagesI. Introduction The amount of sleep is important for one’s mental and physical health, for cognitive restitution, processing and memory consolidation. In order to stay healthy, a person requires 7-8 hours of sleeping in adult age. One study reported the college students are among the most sleep-deprived age group. Sleep deprivation can have detrimental effects on daily performance, including academics and driving, and it has been linked to depressed mood and behavioural problems. The similar researchesRead MoreTardiness: High School and Tardy Student2076 Words   |  9 Pagesï » ¿ TARDINESS OF STUDENTS A Term Paper Presented to: Madam Joeyconsly L. Valeroso English – IV Instructor Tandag National Science High School In Partial Fulfillment of the Requirements in English – IV Presented by: DINESE APPLE JANE C. ARANAL TIRZAH HOPE T. MALIZA BABY JENN L. MORADO Acknowledgement The researchers would like to take this chance to express their gratitude to each one of the researchers’ family members for their support and considerate valued prayers

Australian Mineral Exploration Review

Question: Describe about the Report for Australian Mineral Exploration Review. Answer: Introduction: Australia is known for having ample amount of natural resources in the world. It is the significant exporter of minerals by producing 19 minerals from approximately its four hundred operating mines. Country has the presence of minerals across all states. Australian minerals are an important asset for the economy, contributing its ten per cent of gross domestic product (GDP) 2012-13. Its mining activities not only help to accumulate the money by exporting its mineral across countries but also help to generate employment opportunities in the country. Around 266000 people directly employed through mining industry (Australian Bureau of Statistics June 2012). Body: As per the Bureau of Resources and Energy Economics (BREE), Australia is largest mineral exporter, exported (excluding oil and gas) worth around $107 billion for the year of 2012-13. This export accounts for 59% of goods and services and 71% of merchandise exports. Countrys largest exporter for minerals and metals are China, Japan, South Korea and India. Some minerals like Nickel, LNG, and Garnet are found only in western part of Australia. Following table shows its mineral production by regions. Selected Australias regions commodities relative to world production ending 2014 Commodity Western Australia Rest of Australia Rest of World Zircon 11% 47% 42% Salt 5% 1% 94% Rutile 5% 57% 38% Nickel 8% 0% 92% LNG 6% 0% 93% Iron ore 37% 2% 61% Ilmenite 5% 11% 84% Gold 6% 3% 91% Garnet 17% 0% 83% Diamonds 14% 1% 84% Alumina 13% 6% 81% Source: DMP, BREE, Energy Quest and USGS Though Australia occupied a significant position in world for its mineral production, fails to contribute the largest Rare Earth Elements (REE).The largest (REE) Rare Earth Elements, deposit is found in China a place called Bayan Obo. It contributes around 48 million tons of rare earth oxides out of the worlds total share of 95.27 million tons. Australias has its share of rare earth oxides (REO) to worlds economic resources is at 1.65 million tons. Until 1995 Australia was the lead producer of rare earth oxides. This rare earth oxides extraction is basically from monazite (a byproduct of heavy mineral like rutile, zircon and sand mining for ilmenite). Historically, Australia was the significant exporter of monazite. This monazite is basically come from heavy mineral sands mine. During 1952 to 1995 the export of monazite was around 265 kilotons. Rare earths consist of group of 15 elements which have atomic numbers ranging from 57 to 71 (holmium, lanthanum, promethium, samarium, gadoli nium, europium, lutetium, terbium, dysprosium, erbium, neodymium thulium, ytterbium, cerium and praseodymium,). The larger demand for rare earth oxides is attributed due to future expansion in hybrid transport vehicles followed by petroleum, glass, polishing and other electronic machineries. Europium and terbium which are known for its precious value, small in their volume are used in the production of phosphors. This is widely used for televisions and energy efficient light purpose globally. Currently there is no rare earth production in Australia, mining started in 2007 at the Mount Weld deposit situated in the region of Western Australia, resultant outcome 98,000 cubic meters of ore being accumulated expecting its ending of a concentration plant at the mining site. The accumulation will be exported to an innovative materials plant that is built in Malaysia. There is one rare earth oxides extraction project going on in Western Australia and feasible research undertaken in some par t of Australia like the Northern Territory and New South Wales. We can expect that the country becomes a rare earth oxides exporter once again in future. The production for rare earths started at small scale in Australia. It is located at Byron Bay in New South Wales. A small amount of monazite is processed to produce cerium oxide which is useful for glass polishing. In the year 1969, Port Pirie (in South Australia) was known for its production of various compounds like cerium, lanthanum, yttrium and thorium, stopped its operations in 1972. Past decades have seen strong growth registered in favor of rare earths. This demand for rare earths is because of emerging technology and its application used in the field of glass, polishing, metal alloys and magnets sectors. It accounts 80% of the total market demand of 124,000 tons of rare earth oxides (REO). Australian Mineral Exploration Review and Australias Identified Mineral Resources annually review the highlight of mineral exploration (including rare earth oxides). Conclusion: In spite of having richness of mineral resources, Australias economic performance has been impugned. During the nineteenth century Australia was the leading producer of rare earth oxides but it was an incompetent in other minerals, mainly bauxite, coal, and iron ore. A country like Australia which has strong mining sector, why this has been so? The factor may be its small population. Australia has small population to its area and adverse climatic condition, desert regions always the reason for discouragement to the labor mobility across globe. Its adding a pressure on its old demographic generation. Recent researches have emphasized that countries which have abundance of natural resource (particularly minerals) has adverse consequences for economic growth (Gavin Wright and Jesse Czelusta, October 2003). References: Australian Mineral Exploration Review, https://www.ga.gov.au/cedda/publications/1200 Australias Identified Mineral Resources, https://www.ga.gov.au/scientific-topics/minerals/mineral-resources/aimr Australian Bureau of Statistics, https://www.abs.gov.au/ Arafura Resources Ltd, 2012. Australian uranium and rare earths conference 2013 16-17 July 2013, Fremantle, 15 pp. Blainey, Geoffrey (1993). The Rush That Never Ended: A History of Australian Mining. Barrie, J., 1965. Rare Earths, In: McLeod, I.R. (editor), Australian Mineral Industry: The Mineral Deposits. Bureau of Mineral Resources, Australia, Bulletin 72, 515521. Crossland Uranium Resources Ltd. 2012. Announcement to the Australian Securities Exchange 5 April 2012, 3pp. Hoatson, D.M., Jaireth, S. and Miezitis, Y., 2011. The major rare-earth-element deposits of Australia: geological setting, exploration, and resources. Geoscience Australia, 204 pp. Maxwell, Philip (2006), Trade in minerals, in Philip Maxwell, ed., Australian Mineral Economics: A Survey of Important Issues, Carlton, Australia, The Australasian Institute of Mining Metallurgy, pp. 27-34. Wright Gavin and Czelusta Jesse, Mineral Resources and Economic Development, https://www.researchgate.net/publication/251288393_Mineral_Resources_and_Economic_Development

Trends in Operations and Supply Chain Management †Free Samples

Question: Discuss about the Trends in Operations and Supply Chain Management. Answer: Introduction Mattel, one of the leading toy companies in the world wants to enhance their business policy by the establishment of technological enhancement in their toys. Mattel has a wide range of products and all of these products have the superior quality as well as they all define the brand quality and signifies the better distribution of their products (corporate.mattel.com, 2017). Major revenue has generated from the toy and sports good whole selling and for this, the company has imposed technical implementation over this section. For the upcoming 12-year market planning, they have to strengthen their distribution channel and to introduce some innovative products in their arena so that children are attracted by those and effect in the gross revenue generation of the company. Mattel has selected mix marketing strategy in price and product segmentation. The company has also taken three main segmented places for the better promotion of their products. There are certain objectives that company follows from their part and increase their revenue in terms of providing best products to their customers. For the next 12 months the company has focused on the increasing technologies in their business. The actual objective of Mattel is to perceive their way in new innovation and technological introduction in their products. They have some demographical customer where there mind has been read by the company and make their toys according to their requirements. So matching with customer realism and making for the need of customer will provide them sustainable condition in market. To introduce their products in social media sites and turn up their volume of sales and increase the revenue as well. Most of the innovative ideas and product segmentation are evolved to the people and they know about those products. To establish a good field with customers and inform them about the opportunities they get from the company and taking their suggestion for the further betterment of the organization. To target most of the children and promoting like an innovative manner from where children are getting attracted thus impacted over the revenue generation of the company. SMART Mattel has introduced certain quality branding in including of Hot Wheels, Barbie and BOOM co and all as these are the product that encourages children to have that (corporate.mattel.com, 2017). On the other hand, it determines the product quality that offered by Mattel are the best in the industry rather than Hasbro and Jakks Pacific. MEASURABLE The products are evaluated by the market standard and also include the innovativeness of products that measure the market standard of the company. The company has increased their revenue by focusing on the exclusive stores that they have in all sections of Australia, to provide better measuring condition of the company. ATTAINABLE The company has intended to increase their market share by 5% in their upcoming 12 months in Australia. This is one of the predominant targets that have set by the company and for that reason, they are tried to increase their selling ratio for the better sustainable position of the company. RELEVANT The attainable target has the relevancy in the global business market as toy equipment are quite interesting for the children and for that reason children will have the opportunity to buy this. The relevancies of the products are also important as the technical assistance imposed over the toys for the relevance interpretation in a market. TIMEBOUND The procedure of the revenue generation and the implemented strategies will show their outcome within 12 months and that stated for the better endorsement of the company. Segmentation, Target Market, and Positioning Mattel has segmented their market into three sections and those divisions have established for managing demand of customers. The division process establishes socio-political stability and civil management processes by the distribution of the product in an entire city. The segmented positioning of the market and their attempted international business has emphasized on the market positioning establishment and choosing of their products (Steven Britto, 2016). The products are high in quality and those have the technological intervention that made special outcome over those products (corporate.mattel.com, 2017). Mattel has invented demographic positing of the market and this is the reason the company executives have set their positioning segmentation in a qualitative way to understand their business over the place. The North America segmentation for selling core products of the company and for that reason it has spread their marketing enhancement in all over the place (Sodhi Tang, 2017 ). In case of International segment, whole selling progression and distribution method of presentation are the key aspects that global market has taken efficiently. For this reason, the products from Mattel have the new dimension and they have stated the mix business policy so that global people can access their products easily. For the 12 months marketing plan, segmented approach that has taken by the company is the unique one to gather revenue from all these section together. For the American Girl Brand revenue fell by 46% and that only affect 5.1% in market share. Total market segmentation, the company increase their market share for 38.71% and that only happen due to the segmented market (corporate.mattel.com, 2017). The target market of the company depends on the product lining and the sources that expresses in their product market. On the other hand, major income is also related to those target market zone (Crandall, Crandall Chen, 2014). The major approach of the company is to determine the best positioning of the market and to include the best outcome procedure for the betterment of the company. The target market is based on the age group of children and their expected outcome from the company (corporate.mattel.com, 2017). Children have different choices and some of the toys are very innovative in nature and they like those toys only so the company has to mold their products so that an innovative product output evolved in that process and that creates a chance for extra attraction for customers. There is certain domestic toy maker like "Moose Toys" which is considered as one of the best toy companies in Australia is making some of the implemented strategies for the betterment of their busine ss Mattel, 2015). For the different genre of age, they have chosen separate policies which make relevance interference and manage their want and need for the market stretch as well. Australian culture also engaged in target marketing as some of their traditional toys or kangaroos are in high demand and that signifies the need of people and their choice (Crandall, Crandall Chen, 2014). A wide range of products and their reasonable price is the implemented pricing strategy that introduced by Mattel. The pricing policy is being approached by evaluation of market and for that reason they have good market value and pricing strategy. The positioning placement is based on the target market intervention and also highlights the segmentation of the products. Products are the evaluating manner for business market operation. Basically, product variety is needed for the company to maintain their revenue process and better degradation of market share (Simpson et al. 2015). The price hiring and the eventual change in the market can only happen due to the basic analyzing process of business. On the hand, the positioning of the company is the key issue for the development as well as justified the objectives for the company (corporate.mattel.com, 2017). Positing can be strengthening by the promotional activities that will also help the organization to state their position as well. There are four sections that have highlighted in that case of the marketing mix and product evaluation with the acquired pricing strategy and demographical and organizational changes and promotional implementation are the issue that needs to enhance for the betterment of the organization (Cyclicals Year, 2017). The product is the most important element that an organization has to sell for their better business management. In terms of mix brand management wide range of product are coming from their genre of marketing (Sodhi Tang, 2017). There are different age group children and having different specifications as well but most of the cases better product management has drawn in such cases (Khne, 2016). The company is always focusing on the innovative product structure, where the Barbie has the technological influence or the robot cars, dolls have the quality to direct their rules (corporate.mattel.com, 2017). These are the innovative nature that imposed by the team for the better management and work. There is some product initiation like design marketing as the marketing structure is analyzed by the organization for the better market orientation. There are some technological enhancements that Mattel has implemented in their product (Gupta, 2017). These innovations can change the scenario fo r the organization. The understanding of the pricing strategy that evaluated by Mattel is the key concept that the company realizes for the own benefit. Pricing strategy and their implementation is the most important factor that company has to do for the better understanding of the market (Germann, Ebbes Grewal, 2015). In that case, the mixed pricing strategy has introduced by Mattel and that suggests better pricing strategy for the company and implements the price difference that they have overcome. Initially, the company has stated their price in a high rate but after the judgmental view is implemented in the price structure scenario then their projection aspect has also changed and that also underlined the global market strategy in the aspect of pricing manner and motives (Crandall, Crandall Chen, 2014). There are some other companies like Toys R US has a good amount of production so they can easily sell their product at a low cost, on the argumentative way Mattel has to consider their price for th e better market expansion and with the reduced price rate (Crandall, Crandall Chen, 2014). The place of the business is also important as the zonal section or the divisional segmentation of the company is the best way to analyze the marketing as well. For the better place of marketing, sellable positing and retail exclusive stores are the best way to reach customers (Sachdev Merz, 2017). There are lots of products which is not sold form the warehouse, these are distributed in the exclusive stores and supermarkets and gaming outlets. These are some effective changes that company has done in case of selecting palaces (Crandall, Crandall Chen, 2014). Those three segments reflect the consumer access and analyze the best place for marketing. Australian toy market is very vibrant so there are some chances for the e-commerce retailers as well as they also book their toy form social sites (Westland, 2016). So the marketing structure and their segmentation are depended on the positioning of their business and that allows more customers to have more products and generate their rev enue. Mattel promotional strategy is very flexible as the advertising methods are not limited to social networking but also the newspaper, magazines, television all these will promote the business. The huge increase in revenue and the diversified marketing approach also implement in promotional functions (Khne, 2016). There are some cinemas who proportioning their company as those animated toys are manufactured by the Mattel, and when children like to know that these products are also sellable then they wish to have those products and applied that promotional policy the revenue generation is increased (Crandall, Crandall Chen, 2014). There is another case when companies are merged with another company (Ni, Flynn Jacobs, 2014). In that case, the backup or support is already given by another company so production and the promotional usefulness are fulfilled. Mattel has introduced their promotional strategy in Online and offline basis. They have established brand ambassador for their promot ion as well. In television, digital and social medium their promotion is very active and the diverse product culture in their range stated the company as one of the unique toy company in the world. the promotional strategy introduces by Mattel is named as Beyond Barbie which is one of the digital transplantation that Mattel has announced in their strategy and for that reason the company in looking forward for mobile technologies and activities regarding technological aspect. Most of the kids are every efficient to handle the technological aspect thus it will be quite familiar to them to indulge in those technologies. A big push in the digital media is the revenue expansion policy for the company and they reinvent their business by introducing these promotional strategies. The company has uniquely selected the less used areas as the best promotion or people awareness is best received in that place and that is the reason their market share has an increase in relevance manner (Vignocchi et al. 2016). Promoting with the use of brand ambassador is the best promotional strategy s some of the children like them as they are the silver starts for them and that has created a trust and believe over the person and children love to have this and that impacted over the business as well. Conclusion Mattel is a global business company and has pretended a strong position in their business and to stand over the position they have to implement some of the discussed strategies to make competitive advantage and provide a sustainable condition. Therefore, from above findings, it can be concluded that there are some different market and explore vision that company has taken for the enhancement of business market. There are certain evaluative objectives and the implementation of technological approach and positioning of the company is the best way to maintain their position as well. The company has generated highest revenue and gives competition to other companies, in that case, the better opportunities are provided by the company to their customers and that evaluated the better positioning of their company. References corporate.mattel.com (2017) Mattel Leadership Retrieved from: https://corporate.mattel.com/about-us/ [ Accessed on 15th November 2017] Crandall, R. E., Crandall, W. R., Chen, C. C. (2014).Principles of supply chain management. CRC Press. Cyclicals, S. C., Year, F. (2017). Mattel inc/de. Germann, F., Ebbes, P., Grewal, R. (2015). The chief marketing officer matters!.Journal of Marketing,79(3), 1-22. Gupta, S. K. (2017).The Routledge Companion to Production and Operations Management. Taylor Francis. Khne, B. (2016). Mattels Second Attempt to Crack the Chinese Market: Will China Embrace the American Barbie Doll This Time?. InMarket Entry in China(pp. 147-163). Springer International Publishing. Khne, B. (2016). Mattels Second Attempt to Crack the Chinese Market: Will China Embrace the American Barbie Doll This Time?. InMarket Entry in China(pp. 147-163). Springer International Publishing. Mattel, B. (2015).Catering: a guide to managing a successful business operation. John Wiley Sons. Ni, J. Z., Flynn, B. B., Jacobs, F. R. (2014). Impact of product recall announcements on retailers? financial value.International Journal of Production Economics,153, 309-322. Sachdev, H., Merz, R. (2017). Managing Material and Logistics Embeddedness: Material Buyers' Perspective.i-Manager's Journal on Management,11(4), 1. Simpson, D., Meredith, J., Boyer, K., Dilts, D., Ellram, L. M., Leong, G. K. (2015). Professional, research, and publishing trends in operations and supply chain management.Journal of Supply Chain Management,51(3), 87-100. Sodhi, M., Tang, C. S. (2017). Challenge or opportunity?.Mit Sloan Management Review,58(4), 6-9. Sodhi, M., Tang, C. S. (2017). Supply Chains Built for Speed and Customization.MIT Sloan Management Review,58(4), 58419. Steven, A. B., Britto, R. A. (2016). Emerging market presence, inventory, and product recall linkages.Journal of Operations Management,46, 55-68. Vignocchi, J. G., Bals, J., Leavitt, T., Gosztyla, J., Shen, C., Neber, M., Liddell, C. (2016).U.S. Patent No. 9,387,407. Washington, DC: U.S. Patent and Trademark Office. Westland, J. C. (2016).Global innovation management. Springer.

Consumer Behavior in Tourism

Question: Discuss the consumer marketing behaviour. Answer: Introduction Consumer marketing behaviour is the most significant factor that the organizations need to consider while marketing their products and services. The buying behaviour of the consumers actually symbolises the effectiveness of the market and the efficacy they show in the operations (Evans, Jamal, Foxall, 2009). The choices and preferences of the people differ from each other and they look for products that are capable of attracting the attention of the people in various aspects. In this particular report, market analysis has been done in order to explore and acknowledge the perceptions and viewpoints of the different types of people regarding their travelling and tourism experience (Robinson, Luck, Smith, 2013). The survey results of three respondents have been selected for the analysis procedure through which the different choices of vacation destinations have been identified. The factors related with the choice of the locations such as budget, accommodation, conveyance, holiday pack ages, etc. are being taken into consideration in the following report. Analysis of the behaviour of the chosen respondents using personality theories For this particular report, the survey results of three consumers namely respondent 1, 4 and 5 have been analysed and evaluated with the help of the personality theories in order to reflect on the personalities of the respondents regarding their marketing behaviour and choice of the vacation locations. Difference in the rankings of evaluative criteria It has been perceived while analysing the survey results of the three chosen respondents that their rankings in the evaluative criteria are different from each other. With relevance to the personality theory, it can be said that the rankings have been made owing to the different personalities of the individuals. It is quite natural that the tastes and preferences of the people will vary from each other due to their personality and as such their rankings will be different (Slottje, 2009). The personality theory focuses on the fact that any two individuals will not at all be comparable in context of having some traits absent within them. The vacation destination and the facilities opted by the chosen three respondents clearly reveal the type of personalities they bear within themselves. Differences in the choices of vacation destinations Personality theory also emphasises that different people look for different places according to their choices and level of comfort they are likely to adapt themselves in. With relevance to the tripartite theory, it can be said that the choices and decisions of the people differ from each other due to three personality factors such as ego, superego and identity. Some people have been observed to give importance to their own needs and necessities and do not care about the others. Their ego and the feeling of deserving everything good and better leads them to choose luxury and enough comfort for themselves that identifies their personalities (Solomon, 2007). According to the survey findings, the respondent 1, that is the Australian student of 19 years will like to prefer visiting Las Vegas as the vacation destination for his family as it offers all sorts of attractions to the people of all ages. The respondent 4, that is the Brazilian bartender, will opt for New Zealand that is within h er budget and meets up her needs effectively. Thus the choices of locations change according to the personalities of the individuals. Analysis of behaviour of chosen respondents using demographic theories Demographic variables include age, gender, income level, family situation, ethnicity, etc. (Canavan, 2016). On the basis of all these factors, the choices and preferences of the people tend to vary from each other on considerable basis. According to the demographic theories, the people focus on their budgets and family situation as well as other factors and then decide on their expenses and choose the destinations they want to move on. On analysing the viewpoints of the chosen respondents, it can be hereby understood and evaluated that the individuals have made their decisions and choices based on their demographic variables. Difference in rankings of evaluative criteria The choices of the chosen respondents are different as their demographic factors are different. For example, the Brazilian bartender will think of her budget and will make expenses according to that. If she chooses New Zealand as her vacation destination, then it is quite obvious that she will look for the price of per head and will estimate the days with their staying duration which will make it easier for her to go for the trip. On the other hand, the 59 year old divorced office manager of New Zealand will tend to opt for her own country only as her income supports her affordability. The other respondent from Australia will prefer a vacation trip to Las Vegas as the place represents their ethnicity and culture and also matches their budget (Brown Jafari, 1990). Moreover family member is also an important factor that works in the decision making process. For the Australian student of 19 years, he takes his own travelling decisions. As he is single and does not have any kind of tension or stress, he can easily opt for the Las Vegas trip as this will suit his criteria and match his comfort level. He can also enjoy being there and experience a free and independent life. On the other hand the divorced woman is single and will spend her own expenses, but the bartender relies upon her partner for such decisions. The age of the three respondents is also a factor playing a major role in choosing the vacation destinations (Windham Orton, 2000). For instance, the 24 year bartender will choose a place where she and her partner can explore the most exciting aspects of New Zealand while the 59 year divorced lady will definitely want a comfort and relaxing accommodation where she can just relax and get her mind refreshed with no worries. With all these f actors in consideration, the people will choose their destinations and their comfort accommodations. Differences in the choices of vacation destinations As mentioned in the earlier sections, the choice of the places is strongly influenced by the demographic variables such as ethnicity, income level, gender, age, family members, marital status, etc. For each age group, marital status and gender specification, the preferences of the people regarding destinations change. For example in case of the Brazilian bartender, she is in a relationship with her partner which is not legal. As a matter of fact she and her partner will opt for an accommodation where separate rooms are available for both of them. Hence cost of two rooms will matter and accordingly they will choose their hotels and destinations (Pizam Mansfeld, 1999). People go for holiday destinations to have new unforgettable memories and experiences with their partners. A family will not choose a place where his wife and children will not enjoy the trip whereas a middle aged man will not choose such a place where he cannot experience or enjoy the single independent life. Hence the demographic factors play a major role in the decisions of the individuals for choosing the holiday destinations. Recommendations Based on the survey analysis made with three respondents, it can be thus said that there can be numerous recommendations that can be provided to the marketers of the tourism departments which will make the countries and places even more beautiful and can attract the people (Dhaliwal, 2006). It has been perceived from the survey that the three chosen respondents did not actually prefer the other destination options. It might be because of higher accommodation or package rates, lack of proper transport system, etc. Thus the tourism industries must acknowledge these factors and develop the places in such a way so as to make the tourists attract. In this respect certain recommendations can be highlighted for identifying steps to improve in future. Characteristic features of likeliest customers After analysing the survey findings of the three different individuals, it has been hereby observed that New Zealand stood in great demand for the people. Two out of three have chosen it as their favourite holiday destination as the country provides enough facilities for the tourists at the competitive price that make it quite affordable for the people (Tsiotsou Goldsmith, 2012). It is not so costlier and the carefree persons can easily avail the expenses of the country like the Brazilian bartender and the divorced lady. Thus New Zealand is liked by the majority of the individuals as per their likings and affordability. Strategies for attracting people using learning and memory theories The cognitive learning theory can be applied in case of attracting the potential tourists in the countries by promoting their attractions through media channels. Moreover the learning theory concerned will depict various auditory segments that can cater the best services and enjoyment to the tourists as per their needs (Slottje, 2009). People must be taught how to adapt to a new place and respond to a particular location. The information and package details of the countries must be provided to the tourists, from which they can learn about the best offerings of the countries. Conclusion The overall report depicted the varying perceptions and choices of the three different individuals who have expressed their desires and preferences on the basis of their demographic and personality factors. The theories indicated their reasons behind choosing such places. People choose places according to their likings and comfort (Pizam Mansfeld, 1999). People have different types of likes and dislikes. Hence as a matter of fact, the marketers must aim at producing those products and services in the market through which they can be able to present before the consumers a wide variety of products and services which they will like to purchase. References Brown, F. Jafari, J. (1990). Tourism and culture.Tourism Management,11(1), 78-80. https://dx.doi.org/10.1016/0261-5177(90)90013-y Canavan, B. (2016). Tourism culture: Nexus, characteristics, context and sustainability.Tourism Management,53, 229-243. https://dx.doi.org/10.1016/j.tourman.2015.10.002 Chen, W., Hoyle, C., Wassenaar, H. (2013).Decision-based design. London: Springer. Dhaliwal, N. (2006).Tourism. London: Vintage Books. Evans, M., Jamal, A., Foxall, G. (2009).Consumer behaviour. Chichester, England: Wiley. Maccarrone-Eaglen, A. (2009). An Analysis of Culture as a Tourism Commodity.Tourism Culture Communication,9(3), 151-163. https://dx.doi.org/10.3727/109830409x12596186103879 Pizam, A. Mansfeld, Y. (1999).Consumer behavior in travel and tourism. New York: Haworth Hospitality Press. Robinson, P., Luck, M., Smith, S. (2013).Tourism. Wallingford, Oxfordshire: CABI. Slottje, D. (2009).Quantifying consumer preferences. Bingley: Emerald. Solomon, M. (2007).Consumer behavior. Upper Saddle River, N.J.: Pearson Prentice Hall. Tsiotsou, R. Goldsmith, R. (2012).Strategic marketing in tourism services. Bingley: Emerald. Windham, L. Orton, K. (2000).The soul of the new consumer. New York: Allworth Press.

Business Communication for Audit Process -myassignmenthelp.com

Question: Discuss about theBusiness Communication for Audit Process. Answer: Objectives and background Description of the audit process An audit was conducted in the data management company named Data Solutions that is located in Brisbane. The company has many other branches in other parts of the country like Melbourne and Sydney. The company laid the focus on the communication process. The company had poor system of external as well as internal communication. The company focused on the significance of the communication in terms of cost effectiveness and efficiency of the employees. The internal communication includes the training of the employees, the designing of the programs that can improve the communication of the management with their employees. This further includes the feedback session of the employees and valuing the feedbacks of the employees. The specific purpose The purpose of the audit process is making a better system of communication between the management and the employees. This would build a strong infrastructure within the organization. The aspects that were included in the external communication were the marketing, promotion of the software products. Both the internal and the external process of communication have been focused on the process of audit. General purpose The general purpose of the audit process is to achieve the goals of the organization as well as the goals of the individuals. Problems Before conducting the audit it was noticed that there were several issues: Problem one The method of communication was not well defined and the employees found difficulty in selecting an appropriate forum to convey their issues to the management. The problem was witnessed not while communicating with the management but also with the target audience. The employees had confusion between the traditional form of communication and the digital form of communication. They wanted a platform to communicate with their audience. Problem two The other issue that was serious was the poor system of internal communication. The network was poor and it was a serious problem. The employees ignored some groups and some important audiences and all this happened because of the poor system of network. They were not able to concentrate on some serious issue and deal with the issues of the audiences. The poor communication system was due to the poor system of network. Problem three There were many meetings that were held in the organizations and those were useless. The meetings turned out to be absolute waste of time and they had no significance in the organization. The meetings failed to reach out to the audiences and to the employees of the organizations. There was no effort on the part of the organization to make it reach to the employees and the audiences who are attached to the organization. The problem analysed the difficulties that were faced on the importance of holding an effective form of communication within the organization. The audit has been conducted for this particular reason. The communication is aimed towards making the employees realize about their goals and their actions that would make them achieve their personal as well as the goal of the organization. The improvement of the employees has a direct influence on the development of the organization. This is the reason the individual goal should be high. A good and well structured communication process would make the individuals achieve their goal and would lead the organization towards a better position. Three major problems have been highlighted in the communication audit process. The primary problem faced by the employees is the problem of selection of a proper form of communication. This includes the confusion between the digital form of communication and traditional form of communication. The qualitative significance of the problem would include making the communication effective by using a different means of communication. The company can head towards the increase of 10 percent sell of the data management software per month. This would lead to the positive impact of the company in terms of both quantity and quality. The second issue was the poor network. The poor network made dir difficult for the employees to reach the audience and communicate with the audience. The company faced negative impact for the poor internal communication system. The failure in the management of the internal communication within the system makes the company experience a setback. The qualitative significance of the issue would include making the system of communication effective by using the different medium of communication. In terms of the quantity issue it can be solved by increasing the sale 30 percent more. The third problem includes the meetings that have no worth. The company was not a huge-sized company and this is the reason the communication between the employees and the dignitaries could be in a closed circle. In order to make it huge the company should improve their communication system. The communication system should be a two-way communication system, this is the qualitative significance. The quantitative significance would include the growth of 100 percent within a year. Actions steps to solve the problem a) In order to overcome the problems the company is required to circulate the google forms that would included the feedback from the employees that should be taken into consideration by the management. The identity of the employees should be kept a secret and it should not be revealed in front of all. b) They should be trained to use all methods of interaction, the traditional method as well as the digital method. The training that will be delivered to the employees must include the practical understanding of the methods of communication. finally the employees should be encouraged to do their job and they should be motivated by the management. They should indulge in direct conversation with the authority and any issue should be directly communicated to them. This would make the employees feel comfortable. A proper agenda of work should be created before performing these actions. Closing The memo was intended to plan an effective process of internal as well as external communication that can be helpful for the employees. This would benefit the employees as well as the organization. This would create a good reputation of the company and they would be able to experience a huge amount of revenue. This would also make the working environment better. It is extremely important to have a good working environment as it beneficial for the organization as well as for the employees. We will be happy to address any of your queries. For further assistance, the details are provided below. Call-9038008023 Mail- def.897@gmail.com

Ethics Of Cloning Essays (2607 words) - Cloning, Molecular Biology

Ethics Of Cloning Running head: Downside of Cloning The Ethical Downside of Cloning Ethics in Health Care October 17, 1998 Introduction For the first time the cloning of a whole human being seems really possible. It is absolutely necessary to consider the harm that can be done and move to curb abuses. Also, it is important to understand some of the theory underlying the desire to build a better human. The Ethical Downside of Cloning With recent developments in the cloning of the first whole mammal with Dolly the Sheep, for the first time the cloning a whole human being seems really possible. For years, clones have been the subject of popular fiction, but the technology was lacking. Now the ethics of doing so must be carefully considered. While almost all world health and religious bodies are coming out in opposition to the idea, it must be accepted that someone somewhere will try it. Thus, it is absolutely necessary to consider the harm that can be done and move to curb abuses. What immediately springs to mind for most people with the possibility of cloning whole people is the ideas of creating supermen or a master race which dominated the Nazis. But the theories of eugenics from which they operated were also touted in America and the rest of the Western world. Thus, it is important to understand some of the theory underlying the desire to build a better human. Eugenics is concerned with the social direction of human evolution. A distinction is made between positive and negative eugenics. Positive eugenics aims to increase reproduction of individuals who have traits, such as high intelligence and physical strength or fitness, which are considered to be valuable to society. Negative eugenics seeks to decrease reproduction among people believed to be inferior or below average mentally and physically (Glass). Cloning for better humanity, then, is normally associated with positive eugenics. Overall, since the Nazi experience, eugenics as a movement has been largely discredited, but the ideas still linger and many of the same arguments for cloning humans are used today, but with protests that they are not related to the abuses of the Eugenics proponents of the 1920s and 30s. The goal of eugenics was to create a superior human being, and with this creation, to in time create a superior human race. The First International Congress for Eugenics was held in 1912 in London. Rather than being a fringe movement, it was hailed by a number of luminaries of the day. For example, Charles Darwin's son presided, while Winston Churchill led the British delegation. Among the Americans present were the presidents of Harvard and Stanford universities and Alexander Graham Bell. The Germans present advocated racial hygiene, which later became Nazi policy. According to historian Stefan Kuhl, German eugenecists enjoyed a special relationship with their counterparts from the United States (Nazi Eugenic). The beliefs of these groups contain elements that are still being brought up in discussions of cloning humans. They included trust that selective breeding and choice of genetic traits is an effective means of improving the overall quality of the human species, the conviction that heredity directly determines physical, physiological, personality, and mental traits in adults, and a belief in the inherent inferiority of some races and social classes and superiority of others (Allen). In the early Thirties, it was believed that the race, indeed the world, needed to be purified of those elements of humanity that would bring the breeding pool down. To that end, the crippled, the mentally deficient, sufferers of hereditary diseases, and those thought to be racially inferior were to be stopped from breeding. Forced sterilization was one means of accomplishing this goal. Euthanasia, the killing of people for the greater good, was also a means of purging the world of inferior people. Germany adopted a sterilization law in 1933, which made people with such hereditary disabilities as Huntington's Corea, feeble-mindedness, blindness and deafness, grave bodily deformity, and hereditary alcoholism subject to forced sterilization for the good of the people (Lifton 301). Today many of these same subjects are being addressed with therapeutic abortions and genetics counseling. In America, breeding for a better race was supported. For example, the Pioneer Fund, an American eugenics foundation, proposed that American pilots should

The Amount of Time a Cell Spends in Each Stage of Mitosis free essay sample

The purpose of this lab was to calculate the amount of time that was spent by a cell in each of the phases of mitosis. Also, it is used to be able to compare the process of mitosis between plant and animal cells. Background: †¢Mitosis: This is the process by which a cell duplicates the chromosomes in its cell nucleus in order to generate two identical daughter nuclei. †¢Interphase: This particular stage is divided into three phases, G1 (first gap), S (synthesis), and G2 (second gap). During all three phases, the cell grows by producing proteins and other organelles within the cytoplasm. However, chromosomes are replicated only during the S phase. In all, a cell grows (G1), continues to grow as it duplicates its chromosomes (S), grows more and prepares for mitosis (G2), and divides (M). †¢Prophase: By this point, all the genetic information in the nucleus of the cell is in a loose coil called a chromatin. We will write a custom essay sample on The Amount of Time a Cell Spends in Each Stage of Mitosis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page At the start of prophase, chromatin condenses together into a highly ordered structure called a chromosome. †¢Metaphase: At this stage, the centromeres of the chromosomes align evenly along the metaphase plate in which they prepare to separate. This even alignment is due to the counterbalance of the pulling powers generated by the opposing kinetochores; kind of like tug-of-war between humans †¢Anaphase: Two events occur during this vital stage in mitosis. First, the proteins that bind sister chromatids together are cleaved, allowing them to separate. These sister chromatids turned sister chromosomes are pulled apart by shortening kinetochore microtubules and toward the centrosomes to which they are attached. Next, the nonkinetochore microtubules elongate, pushing the centrosomes apart to opposite ends of the cell. Telophase: In this final stage of Mitosis, the sister chromosomes attach at opposite ends of the cell. A new nuclear envelope, using fragments of the parent cells nuclear membrane, forms around each set of separated sister chromosomes. Both sets of chromosomes (which are now surrounded by new nuclei) unfold back into chromatin. Mitosis is complete, but cell division is not yet complete. †¢Cytokinesis: Th is is the very last process in the mitotic cycle. It occurs at the very end of telophase because that’s when the actual cell division occurs (pinching in). In animal cells, the formation of the cleavage furrow is what causes them to divide. In plant cells, the cell plate is formed in order to create the final division. Hypothesis: If both plant and animal cells spend more time in interphase, then the amount of time that each cell will spend in the remaining stages of mitosis will decrease. Procedure: Before the actual counting could begin, it was necessary to fully understand what each stage looked like under the microscope. In the first part of the lab, the groups observed prepared slides of plant cells and the whitefish blastula. In order to get a clear understanding of the cell, it was essential to focus it on the center region of the slide because that’s where the majority of the cells were. Like always, one must first focus in on low power and then move on up to high power as the field of vision gets closer to a reasonable viewing point. Once a cluster of cells was located on the microscope, the next step in the lab was to draw what a cell would look like in the various stages of mitosis. Once this part of the lab was complete, it was then time to move on to the counting procedure. This was a very tedious process because it was difficult to keep track of which cell was already accounted for on the data sheet. Basically, once a general vicinity was focused in on the microscope, the tallying would commence. Once a person saw a cell in x (x meaning interphase, prophase, metaphase, anaphase, or telophase), then they would simply put a tally on the data sheet in the appropriate section. In order to get a fair trial in regards to the number of cells in each stage, it was estimated that each group should count about 200-300 cells for each type (plant and animal). Data: Attached is the tally sheet for the procedure of counting Analysis: Questions from lab manual: 1. ) If your observations had not been restricted to the area of the root tip that is actively dividing, how would your results have been different? In the onion root tip, regions other than the apical (or at top of) meristem contain cells that are not actively dividing. These cells are in interphase. In this case, they would represent the majority because cells spend most of their time in interphase anyway. They are elongating, differentiating, and performing their functions for the organism. Mitotic stages would not have been found in these areas. 2. ) Based on the data table, what can you infer about the relative length of time an onion root tip cell spends in each stage of cell division? According to the data table, prophase is the longest stage of mitosis. Even though there were more tallies in the interphase section, interphase is not considered a stage of the mitotic cycle; it is more or less considered a stage in the cell cycle. Telophase is the shortest stage because there were very few cells that showed evidence of them actually being in this stage. Metaphase and anaphase are intermediate stages, with metaphase being longer than anaphase. 3. ) Graphs are attached with key on back Controls- The control in this experiment was very important because if it was not contained, then the data would have been faulty. It was very difficult to keep track and count which cells were doing what under the microscope. For that reason, it was imperative to keep the same person counting during the whole experiment. Everybody is different, so if there would have been numerous people counting, then there would have been different numbers to each of the stages. In order to help the person that was counting, another person could have stood next to them and tallied on the data sheet. This would have prevented the person from counting to have been constantly taking their eyes away from the microscope Constants- One of the unique facts about this experiment was that all the cells were killed at the same time. It was not as if one section of the organism was killed first, and then followed by the remaining. It was necessary to do this because it would provide a still picture of all the cells within the organism and which stage of mitosis they were in. Conclusion: In conclusion, the hypothesis that was made early on in the experiment was proven to be correct. The reason why it was correct was because the more time each cell spent in interphase, the less time it would spend in the other phases of mitosis. According to the data sheet, the plant cell proved to be more efficient because there were hardly any cells in prophase, metaphase, anaphase, or telophase. There were roughly 254 cells that were counted in interphase and the rest barely average over twenty. It was inferred that the hypothesis was correct because of the data from the whitefish cells. In that case, there were roughly 104 cells in interphase and the rest of the stages averaged about 25 cells per stage. If there would have been more whitefish cells to count from, then maybe the data would have closely resembled the results of the plant. The Amount of Time a Cell Spends in Each Stage of Mitosis free essay sample The purpose of this lab was to calculate the amount of time that was spent by a cell in each of the phases of mitosis. Also, it is used to be able to compare the process of mitosis between plant and animal cells. Background: †¢Mitosis: This is the process by which a cell duplicates the chromosomes in its cell nucleus in order to generate two identical daughter nuclei. †¢Interphase: This particular stage is divided into three phases, G1 (first gap), S (synthesis), and G2 (second gap). During all three phases, the cell grows by producing proteins and other organelles within the cytoplasm. However, chromosomes are replicated only during the S phase. In all, a cell grows (G1), continues to grow as it duplicates its chromosomes (S), grows more and prepares for mitosis (G2), and divides (M). †¢Prophase: By this point, all the genetic information in the nucleus of the cell is in a loose coil called a chromatin. We will write a custom essay sample on The Amount of Time a Cell Spends in Each Stage of Mitosis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page At the start of prophase, chromatin condenses together into a highly ordered structure called a chromosome. †¢Metaphase: At this stage, the centromeres of the chromosomes align evenly along the metaphase plate in which they prepare to separate. This even alignment is due to the counterbalance of the pulling powers generated by the opposing kinetochores; kind of like tug-of-war between humans †¢Anaphase: Two events occur during this vital stage in mitosis. First, the proteins that bind sister chromatids together are cleaved, allowing them to separate. These sister chromatids turned sister chromosomes are pulled apart by shortening kinetochore microtubules and toward the centrosomes to which they are attached. Next, the nonkinetochore microtubules elongate, pushing the centrosomes apart to opposite ends of the cell. Telophase: In this final stage of Mitosis, the sister chromosomes attach at opposite ends of the cell. A new nuclear envelope, using fragments of the parent cells nuclear membrane, forms around each set of separated sister chromosomes. Both sets of chromosomes (which are now surrounded by new nuclei) unfold back into chromatin. Mitosis is complete, but cell division is not yet complete. †¢Cytokinesis: Th is is the very last process in the mitotic cycle. It occurs at the very end of telophase because that’s when the actual cell division occurs (pinching in). In animal cells, the formation of the cleavage furrow is what causes them to divide. In plant cells, the cell plate is formed in order to create the final division. Hypothesis: If both plant and animal cells spend more time in interphase, then the amount of time that each cell will spend in the remaining stages of mitosis will decrease. Procedure: Before the actual counting could begin, it was necessary to fully understand what each stage looked like under the microscope. In the first part of the lab, the groups observed prepared slides of plant cells and the whitefish blastula. In order to get a clear understanding of the cell, it was essential to focus it on the center region of the slide because that’s where the majority of the cells were. Like always, one must first focus in on low power and then move on up to high power as the field of vision gets closer to a reasonable viewing point. Once a cluster of cells was located on the microscope, the next step in the lab was to draw what a cell would look like in the various stages of mitosis. Once this part of the lab was complete, it was then time to move on to the counting procedure. This was a very tedious process because it was difficult to keep track of which cell was already accounted for on the data sheet. Basically, once a general vicinity was focused in on the microscope, the tallying would commence. Once a person saw a cell in x (x meaning interphase, prophase, metaphase, anaphase, or telophase), then they would simply put a tally on the data sheet in the appropriate section. In order to get a fair trial in regards to the number of cells in each stage, it was estimated that each group should count about 200-300 cells for each type (plant and animal). Data: Attached is the tally sheet for the procedure of counting Analysis: Questions from lab manual: 1. ) If your observations had not been restricted to the area of the root tip that is actively dividing, how would your results have been different? In the onion root tip, regions other than the apical (or at top of) meristem contain cells that are not actively dividing. These cells are in interphase. In this case, they would represent the majority because cells spend most of their time in interphase anyway. They are elongating, differentiating, and performing their functions for the organism. Mitotic stages would not have been found in these areas. 2. ) Based on the data table, what can you infer about the relative length of time an onion root tip cell spends in each stage of cell division? According to the data table, prophase is the longest stage of mitosis. Even though there were more tallies in the interphase section, interphase is not considered a stage of the mitotic cycle; it is more or less considered a stage in the cell cycle. Telophase is the shortest stage because there were very few cells that showed evidence of them actually being in this stage. Metaphase and anaphase are intermediate stages, with metaphase being longer than anaphase. 3. ) Graphs are attached with key on back Controls- The control in this experiment was very important because if it was not contained, then the data would have been faulty. It was very difficult to keep track and count which cells were doing what under the microscope. For that reason, it was imperative to keep the same person counting during the whole experiment. Everybody is different, so if there would have been numerous people counting, then there would have been different numbers to each of the stages. In order to help the person that was counting, another person could have stood next to them and tallied on the data sheet. This would have prevented the person from counting to have been constantly taking their eyes away from the microscope Constants- One of the unique facts about this experiment was that all the cells were killed at the same time. It was not as if one section of the organism was killed first, and then followed by the remaining. It was necessary to do this because it would provide a still picture of all the cells within the organism and which stage of mitosis they were in. Conclusion: In conclusion, the hypothesis that was made early on in the experiment was proven to be correct. The reason why it was correct was because the more time each cell spent in interphase, the less time it would spend in the other phases of mitosis. According to the data sheet, the plant cell proved to be more efficient because there were hardly any cells in prophase, metaphase, anaphase, or telophase. There were roughly 254 cells that were counted in interphase and the rest barely average over twenty. It was inferred that the hypothesis was correct because of the data from the whitefish cells. In that case, there were roughly 104 cells in interphase and the rest of the stages averaged about 25 cells per stage. If there would have been more whitefish cells to count from, then maybe the data would have closely resembled the results of the plant.

Environmental Solutions Such As Sea Water Desalination Marketing Essay Essay Example

Environmental Solutions Such As Sea Water Desalination Marketing Essay Essay Example Environmental Solutions Such As Sea Water Desalination Marketing Essay Essay Environmental Solutions Such As Sea Water Desalination Marketing Essay Essay Hyflux is a planetary company that provides environmental solutions such as sea H2O desalinization, waste H2O purification and production of different types of H2O purifier.The company was established in the twelvemonth 1989 in Singapore and have established their market in several parts of Earth such as China, Singapore, India, south east Asia, MENA middle E and North Africa. It was one of the environmental solutions supplying company that was listed in Singapore stock exchange. It has 43 % of planetary market portion harmonizing to MF/UF- pretreatment in seawater desalinization. The ground that our group chooses hyflux for trade name audit because the company has good established market in Singapore with its central office it will supply ample range to analyze the different facets of stigmatization of hyflux through their communicating schemes. A trade name audit was conducted on hyflux for a thorough scrutiny of trade name current place in an industry compared to its rivals and the scrutiny of its effectivity. 1 ) Analysis on the trade name strength, Weakness, Opportunities, Threats 2 ) Designation of trade name growing chances 3 ) Achievement through trade name repositioning and trade name extension 4 ) Recommendation and analysis on betterment of trade name equity, trade name placement, trade name direction. Company Overview: Hyflux ltd was established as hydro hem ( s ) pte by Olivia as trading company that sold H2O intervention system in Malaysia, Singapore, Indonesia and China. In January 2001 hyflux became the first H2O intervention company to be listed on Singapore stock exchange. Today hyflux is one of the taking sea H2O desalinization suppliers with operations and undertakings around the Earth. Hyflux is developing the universe largest saltwater contrary osmosis desalinization works in Algeria. Its membrane and material research Centre in Singapore is the largest research Centre in Asia outside Japan. Hyflux had won several awards that besides made the trade name image to increase. In 2006 it was awarded as best H2O company of the twelvemonth by planetary H2O intelligence that is in U.K. In 2010 hyflux was awarded as the desalinization company of the twelvemonth. Frost and Sullivan accorded hyflux as Asia Pacific H2O company of the twelvemonth for ( 2010 A ; 2011 ) . BRAND PORTFOLIO: Hyflux is a company the provides solution for H2O their ticket H2O for new coevals. The major merchandises of hyflux are, 1 ) Sea H2O desalinization 2 ) Waste H2O intervention 3 ) Water purifier production for families 4 ) Purifier that converts air to H2O Hyflux manages the relationship between all sub trade names and co trade names in a strategic manner to assistance in the development, care and sweetening of trade name edifice. They used it to develop directivity for the organisation and its trade name and explicate the trade name to the mark market and to company employees and advance all of its trade name in a interactive mode. SWOT Analysis: SWOT Analysis enables the sellers of hyflux to find the strength, failing, chances and menaces to the trade name. Strength Global presence: Hyflux has a broad spread planetary presence on the field of planetary environment solutions which by itself will make a strong trade name image. A Disciplined pioneer: Hyflux is a disciplined pioneer. The company efficaciously director its invention clip line bring forthing consistence with latest engineering for the production and H2O purification. Engagement in operation and care provides hyflux an inducement to minimise life rhythm cost. Increase in gross and net income: Hyflux recorded gross of S $ 482 million ended December FY2011. Which was a lessening of 12 % as compared to old financial twelvemonth 2010? This was experienced due to market displacement in gross part from Middle East and North African market due to tail-end of building work on two mega desalinization undertakings in Algeria. This increased the trade name image of the organisation and paved a manner to busy 43 % of planetary desalinization systems. Clustering of Company Units: As the demand for pure H2O recycling and keeps on increasing the company had looked to spread out its concern including those countries. Where it has an established presence hyflux has targeted constellating its unit so as to rule peculiar countries for environment solutions. A continued scheme of hyflux for unit bunch and concentrate on a peculiar field made them to widen globally and capture an increasing portion of environment solutions. Failing Reliance on Asiatic Market: presently Hyflux headquartered in Singapore about 70 % of its gross from Asiatic market. Even though the company is internationalized the company should be looking to get down their organisation globally and bring forth greater proportion of grosss from outside Asia. There is state of affairs that the degree of rivals might increase. Opportunities: Addition in demand for pure H2O: As there is demand for pure H2O globally and due to increase in population coupled with industrialisation and Urbanization. There is chance for hyflux to widen their trade name image all over the Earth. Though their merchandises are good familiar in Asiatic market their undertakings and business of 43 % of planetary market in sea H2O desalinization acts as an added advantage. New Merchandises: Hyflux had expanded its procedure from production membrane filtration to house hold H2O purifier. They besides have started bring forthing membrane filters that helps to change over air to H2O for which the demand increases globally. They besides have started bring forthing filters that will assist to change over used oil to pure oil without any big chemicals. MARKET Expansion: Hyflux started widening from Singapore to several parts of Asia and MENA. Currently hyflux is holding tie up with MITSUI in China to prosecute in China s glowing H2O intervention and substructure concern. 1 ) Building of souk tleta desalinization works in Middle East and North Africa. 2 ) Salalah IWPP in owman which are at concluding of EPC one of the universe s largest membrane based sea H2O desalinization. 3 ) MAGATAA desalinization works Algeria. This is supported by the local authorities and allowed them to be financially supported by Bankss in Algeria. Menace: Unpredictable alteration in currency market could roll up losingss for the company. Intense competition: Though hyflux had established solid market in Singapore due to the contracts of the authorities but they face great hazard in other parts of the Earth particularly with the influx foreign companies in China. Customer position: Harmonizing to Aaker theoretical account trade name direction starts with developing trade name individuality, which is further divided into nucleus and drawn-out individuality elements. Consequences: The followers is the consequence of the research that we undertook. Hyflux is a trade name that has flagship in Singapore individuals from different parts of the Earth are cognizant of. They were good cognizant what map does Hyflux does. Majority of individuals suggest that Hyflux merchandises are cost effectual and of best quality. Most of them are satisfied with merchandises of Hyflux. Peoples are really probably recommended the Hyflux merchandises to others. Imagination: Hyflux is the company that provides solution for pure H2O in Singapore and they take portion in authorities activity for change overing pure H2O from sea and sewerage, so this it creates an image within the clients that its merchandise that provides solution for H2O would be standard. It acts as an intangible plus to the trade name. Brand equity: The difference dimensions of trade name equity are as follows ; Brand Awareness: ( Salience ) Hyflux has high trade name consciousness among the clients in Singapore. They recognition and callback of Hyflux is easy observed. Blue colour of Hyflux is easy recognized by Singapore clients. Hyflux had achieved this trade name consciousness through their advertizement their promotional Acts of the Apostless and with their public dealingss by carry oning and patronizing several events. Brand Performance: Harmonizing to the analysis on Hyflux trade name public presentation, complecting Keller and lehman theory. The monetary value of Hyflux merchandises is elastic. Their merchandises are besides available in premium costs. Their net income supports on increasing twelvemonth by twelvemonth. They have succeeded in trade name extension. From the above factors it is clear that the trade name public presentation of Hyflux is truly really high. Customer Feeling Customers are truly satisfied with the merchandises and services that Hyflux offers but they were non cognizant of the other different service of the merchandise that Hyflux offers. As they have authorities contracts for trade name bring forthing and providing pure H2O they have societal blessing. Opinion: Customers judge Hyflux for the company that provides solution for H2O purification. They consider Hyflux merchandises as merchandises with standard quality. Prominence: Singapore is a state that was dependent for H2O from other state. But after Hyflux invasion into Singapore market, the job for H2O has been wholly solved because they provide purified H2O through sea H2O desalinization and recycling of sewerage H2O. It has become outstanding. Resonance: Hyflux is good connected with clients both officially and casually through selling that has great impact and creates trueness of the clients towards their trade name. Their ticket pure H2O for everyone is one of the most impressive ticket that implicates the map and the quality they provide to the clients. Brand placement: Hyflux ensures that its trade name activity has a common purpose such as supplying environmental solutions, and it focused with the benefit of the client. Brand placement of Hyflux is ensured by the undermentioned factors: It has alone character that made them to acquire the contract with the authorities of Singapore to supply purified H2O to Singapore. It has several other trade name extended merchandises instead than purification of H2O such as recycling used oil to pure oil with less chemicals and invention of purenesss that converts air to H2O which forms a niche market in Singapore. 3.it is appropriate to all major geographic locations and markets as pure H2O and recycling is really indispensable in Singapore. Hyflux inverts immense sum of research and development ( R A ; D ) for bring forthing advanced and new merchandises, and develops its operation and care. Hyflux merchandises are sustainable as their merchandises are of great quality and they keep on upgrading or develop new merchandises that signify a particular added value in footings of environmental and societal benefit for the client which in bend enables them to distinguish from rivals. Hyflux is the lone H2O solution was tabled in Singapore stock exchange for their gross. Recommendation: From the study it is clear that people are cognizant of Hyflux merely for their H2O purification procedure but they are non cognizant of other services that the company offers, Hyflux had occupied the major H2O purification undertakings in Singapore through membrane filters, but other merchandises of Hyflux such as family H2O purifier, membrane filtration of oil is non being familiar with the clients. Rivals for Hyflux keeps pn increasing for their bomber merchandises so the company has to develop schemes to get the better of their rivals by pricing scheme Brand consciousness for little graduated table Hyflux merchandises is really less. The selling for little graduated table house hold H2O purifier and other type of purifier of Hyflux is non really effectual, so the company has to come up with strong selling program by implementing streamers on several topographic points such as MRT, HUBs etc. such that people can cognize that Hyflux besides merchandises those type of merchandises. The Hyflux must supply free H2O purifier to schools and college to make trade name loyality and consciousness. They must carry on several seminars in college on environmental solutions that Hyflux provides. Decision: The market for recycling and H2O purification is immense in Singapore as the demand for H2O supports on increasing. Hyflux understood that the client penchant and demand is the key to growing in H2O industry. Fiscal distribution of merchandises utilizing proper supply concatenation is necessary to construct trade name trueness that Hyflux wholly implements in their organisation. As Hyflux is maintained all these histories it is the market leader in Singapore that provides solutions for environment. Touch Points: There are several ways in which the clients come in contact with the merchandises of Hyflux. The most of import interaction channels for Hyflux are through advertisement and publicity web site, societal media, gross revenues squad, electronic mail, trade shows and in shop. They have good established a proper communicating channels to cognize the benefits of trade name and do people that different types of merchandises are produced and sold by Hyflux trade name. Water for new coevals is the ticket that is used by Hyflux trade name and they keep up with those words with consistent development of new merchandises that delivers the given message. Hyflux had created positive experience at each point of interaction with the mark audience. Hyflux had besides development schemes like giving clients with merchandises of great quality and schemes to keep all their touch point. Cleavage: In Singapore Hyflux operates in two sections: Psychographic cleavage: Hyflux had segmented their trade name based on the life manner of the persons based on the life manner of the persons. All the merchandises that are produced by Hyflux produce environmental solutions. In add-on Hyflux operates in two sections, Municipal and Industrial. Based on demands: Hyflux had segmented productions and distributions based on the client demands. Municipal section: Hyflux supplies scope of H2O and fluid intervention solutions to municipalities and authorities including commissioning operation and care of a scope of H2O intervention and liquid separation works. Industrial cleavage: It is used in liquid cleavage application for the fabrication sectors such as pharmaceutics related industry, bio-technology, nutrient processing, petrochemical and oil related industries.