E-Commerce Essay free essay sample

Abstract Among the Orange County on-line florist markets, Soft Touch Flowers has launched its website in this growing industry. However, despite the high growth, the competition in Orange County is stiff as the main competitors such as Everyday Flowers, Vissers Florist, OC Flowers, Capri Flowers, etc†¦occupy the market. Therefore, Soft Touch Flowers needs better effective business strategies to stand up and be strong in this complicated competition from the existing on-line flower shops. The focus of this paper is to outline three main disadvantages which include website environment, market competitions and consumer’s demand which Soft Touch Flowers has experienced for the past year in its e-commerce business. To overcome this difficult time, especially in current economic crisis, recommendation to Soft Touch Flowers will also be discussed. Soft Touch Flowers A New Way to Success The high growth rate versus the tough competition of floral markets in Orange County leads to problem statement which is â€Å"How can Soft Touch Flowers successfully plan a marketing strategy for its own business? The purpose of this essay is to describe and analyze the three disadvantages that the business has experienced in the past year. The first disadvantage is website environment. It is the variable showing the attractiveness of the website to the customers. The more secure the site is, the better trust that clients put into the business. The fewer barriers in legal and culture, the higher the market’s attractiveness is. The reason for customer not to do an online purchase at Soft Touch Flowers website is lack of trust. When a customer has an experience with a seller who provides good service, that customer begins to trust the seller. When a customer has multiple good experiences with a seller, that customer feels loyal to the seller. Thus, the repetition of satisfactory service can build customer loyalty, which can prevent a customer from seeking alternative sellers who offer lower prices (Schneider, 2010). In many social interactions, where uncertainty and dependency is involved, trust plays an important role. Trust can be thought as a mental factor, which can implement as a mechanism to reduce the complexity of human behavior in situations where people have to ope with uncertainty or risk when ordering flowers from Soft Touch Flowers website. Trust issues need not only to be incorporated into the design, but also to the development, management of payment system and throughout the entire website. Due to lack of security, customer would hesitate to order flowers through Soft Touch Flowers as user does not see McAfee Secure or VeriSign as they normally appear on the homepage of the website to ensure the transactio n is not at risk and allow customers to feel safe using the website. Market competition is the second disadvantage that the business has faced. This is including advertising, product price and promotion elements. There was only certain amounts of flyers were printed and passed out in a small Vietnamese community in Little Saigon area. By only doing this, there were not many customers who actually went on the site and ordered the flowers. Moreover, it did not get all the attention of other communities in the entire Orange County. There was no advertising on weekend newspaper, local radio and TV stations. Soft Touch Flowers product price is more expensive than Capri Flowers. For instance, a Loving Memories Casket Spray costs $326. 9 at Soft Touch Flowers (Soft Touch Flowers, 2011) while it only costs $232. 95 at Capri Flowers (Capri Flowers, 2011) for a similar flower arrangement. Holiday sales have not been added to the website on a specific occasion when it comes. Eventually, just a matter of a computer click, customer will navigate to other sites and look for special promotion discounts. Customers’ demand is identifi ed as the third disfavor when it comes to Soft Touch Flowers. When sending flowers to anyone, the most important consideration other than freshness of flowers is the delivery on time. This aspect is also a key point to value the service of any online flower shop. Since the owner did not hire a delivery personal, she had to do both flower arrangement and delivery. Therefore, if the order was in Los Angeles area, she would not able to accommodate that. The result of this was lots of orders could not be placed due to distance too far away from Orange County. The business did not meet its expected revenue and faced a difficult time of losing potential clients. The excessive development of flowering industry is the inspiration of art. The aim of this essay was to describe and analyze the disadvantages of Soft Touch Flowers website in term of market environment, competition and consumer’s demand. The recommendation will provide a foundation to improve the construction of the site and to help bringing in more revenue by having a better marketing strategies planning. For the website environment and security, one major concern of any e-commerce business is website security. Generally, it is the objective of every site administrator to ensure that it is safe. In order to accomplish, Soft Touch Flowers must put strong security protection in place by signing up with VeriSign and McAfee for both payment system and appropriate access rights. Having VeriSign and McAfee on a website is excellent direction to show potential clients that the business is safe and secure for online transactions. VeriSign reports that 79 percent of shoppers from the United State understand their seal to be a sign of trust they are familiar with (eHow, 2011). The below Figure 1-1 illustrates the pricing comparison between several sellers for McAfee Total Protection 2011 with pricing range from $29. 7 to $79. 99 (PC Magazine, 2011). FIGURE 1-1 McAfee Total Protection 2011 site pcmag. com Orange County is favorable place for flower industry due to the excellent weather of California and the result in higher demand in affluent products. Nevertheless, due to high volume of on-line flower shops in Orange County, the newcomer to this market will definitely have to face a h igh competition. In order to survive, Soft Touch Flower will need to improve continuously to increase its customers as people are more and more exposed to wide variety of products and promotions. The key to success is to find the needs that really matter to customers. Soft Touch Flowers should find special flower designs that are unique and high quality with a reasonable pricing. Moreover, the company should emphasize on gift promotion as it is claimed to be the most effective way to appeal clients. Additionally, it is because word of mouth is important. Clients are not only satisfied with their purchase, but also talk about the service, products to their friends, colleagues and family. Product promotion is a good way to encourage sales, introduce or differentiate one business to another competitor. Post coupons on the website for customers to use when ordering flowers or offer merchandise for a percentage off. After realigning the website structure and applying new marketing strategies, Soft Touch Flower will surely make its way to success. Having a secure, attractive website indeed will benefit the business in many ways. Leverage all the advertising tips for e-commerce to bring Soft Touch Flowers to another whole new level and especially, meet the customers’ demand and desire in flowering industry and society. References Capri Flowers. Retrieved March 3, 2011, from http://www. capriflowersorange. com/orange-flowers/silken-serenity-casket-spray-372874p. asp? rcid=878point=1 eHow. Retrieved March 4, 2011, from http://www. ehow. com/how-does_4912041_company-obtain-verisign-secured-deal. html PC Magazine. Retrieved March 4, 2011, from http://www. pcmag. com/shop/product/mcafee-total-protect/777800380 Schneider. (2010). Electronic Commerce. Soft Touch Flowers. Retrieved March 3, 2011, from http://www. softouchflowers. com/shop/product_info. php? products_id=202

Ethical Issues in IT

Question: Discuss about theEthical Issues in IT. Answer: Introduction The Maters Home Improvement was a well known business organisation that had managed to provide hardware services at very low cost to the customers in more than 20 locations all over United Kingdom. Different kinds of hardware were installed by the company at very low cost along with there were options of online service booking or delivery for small jobs that cost less than $1000. The time between order and delivery of services were also reduced and the installation of the hardware components was also satisfactory and efficient. One the other hand, the other business organisation named Mitre 9 was another hardware servicing store which had provided services in over 23 locations all over Australia (AO'Brien et al, 2006). The company had also provided world class high quality services to people which had satisfied their customers to a large extent. The workers of the company were skillful and knowledge as a result of which the services delivery were also done timely and appropriately. T he store also did possess good lighting and music had been played within the store. A big plasma TV screen was also set up along with displays of multimedia sales and mannequins that further improved the decoration of the store. The report mainly illustrated about the merging of these two hardware companies for providing excellence to its services delivered to the customers (Applegate et al, 2007). Main Body Management processes and involvement in planning for information systems and information technology in an organisation The senior management decided to name the merged companies as Hardware-r-us. The new company would retain all the workers who previously worked in the two companies and also all the hardware equipments would be restored. As Mitre9s system was becoming old fashioned so it would be replaced with the new and improved system and it would also provide good quality and wide range of hardware servicing at very low prices. The bookings of orders could be done online as well in case of small jibs that cost less than $1000. A service charge of 15 percent would be placed though. With the merging of the two companies, the Hardware-r-us would also implement newer and advanced information systems and information technology so as to provide assistance to customer that would not only influence them to make choices regarding purchase from the company but would also set up a good brand image (Baskerville Wood-Harper, 2016). So, proper processes of management and planning were essential so as to set u p the information systems and technology in order to become successful within the business environment. The information systems would be implemented within Hardware-r-us which is an essential component for achieving success in business. It could help in administration and management within the business environment as well as serve as an effective tool for ensuring successful business operations and processes. The information system included all the organisational workers and staffs, hardware and software components, networks used as well as data sources that were used for collecting, exchanging and distributing of information to the client regarding the services provided by the company (Bhatt et al, 2005). The information system could be formal, informal, manual or computer based information systems. On the other hand, the information technology was mainly implemented so as to change the resources of data into various information and data about the services provided to the customers . The information technology systems also supported major business operations that helped Hardware-r-us to track the orders placed by customers as well as services wanted by them online. The services would be provided along with customer assistance 24*7 which provided ease to gather as well as integrate data and information. The customers would also be acknowledged with answers regarding any sort of issues that they faced. The information systems also supported decision making abilities by managers that further helped them to understand the business outcomes (Blumenthal, 2009). The IT systems helped the managers to analyse the present market conditions and then make decisions quickly and effectively. The company would also be able to gain competitive advantage in business with performing some activity that could be of value to the customers and also might be better than other companies. The management of information system would also be essential for understanding the nature of anal ysis as well as determine the availability of data and information based on its frequency and demand. The quantity of information as well as its appropriateness and reliability along with securing those would also be possible with the help of information technology system within Hardware-r-us (Boudreau Robey, 2005). Application of Information Technology Systems The information systems mainly dealt with the computer systems usage and technological implementation within Hardware-r-us for providing continuous support to people as well as provide good quality hardware services to people and also ensure that they could book or order online too with much ease and effectiveness. In case of information systems, the computer systems, both hardware and software components as well as staffs were combined as an unit so as to develop, store, modify and also distribute data and information in an effective manner. As it could be seen from the case study, that both the companies Maters Home Improvement and Mitre 9 were merged, so it was necessary to allow for advanced information systems that could improve the organizational workforce structure that could lead to enhanced support and deliver excellent services to people (Buhalis Law, 2008). The information systems would help to record and store information and also utilize technology based and non-technol ogical tools and techniques so as to enable continuous support and assistance to people and also monitor the records and orders made by them on a consistent basis. The information technology is a major aspect of the information systems and has very little differences between the two. It basically included the ways by which the designing, implementation and management of the computer based information systems so as to manage proper communication and also make the tasks of people easier for the merged companies. The information technology was applied within the organisational workforce so as to manage the networks as well as hardware and software components by managing data and information and also keep those secure in a digitized manner (Chaudhry et al, 2006). It also support telecommunication systems through which people could communicate among themselves, as a result of which the clients would be contacted easily by the workers of Hardware-r-us easily too. The technological aspects would be managed easily, thereby helping to improve the process of information technology implementation and also achieve the goals and objectives of the organisati on easily. The information technology utilization within Hardware-r-us would also help to provide cyber security as well as prevent unauthorized access to data and information as well (Davenport, 2013). The data base would be managed properly along with proper management of infrastructure and network, which would further be beneficial for proper resource planning and development of software. The information technology would include various computer programming languages that would help in developing useful software as well as carry put computer forensics so as to prevent any kinds of theft or frauds related to the computer database system. Thus it could be clearly understood that the combining of information systems and technology would help the merged companies to become high-tech connected, as a result of which the choices and decisions of customers would also be influenced. This would further promote a positive brand image among their minds and would help in ensuring increase in sales and profit in business (Dumas et al, 2005). Identify and Co Relate Emerging Technology Issues in Management and Provide a Short Balanced Analysis Report There could be a number of issues of technology during the management processes involving the planning of information technology systems. As it could be seen that the two companies had been merged so as to improve the organisational processes and also make sure that the services delivered to customers were also of good quality. The new company named Hardware-r-us managed to replace the traditional old system with new and innovative computerized system as a result of which the management of business operations and processes was much easier and effective than before. Few of the technological issues that emerged before the two companies were merged included problem to communicate with the clients and discussing with them about the problems that they faced regarding the hardware servicing (Fitzsimmons Fitzsimmons, 2013). The time taken between the placing of orders and providing services was much more as a result of which quite a lot of customers were unsatisfied and took the help of ot her hardware servicing companies. Due to the absence of new and improved information systems, the costs of servicing was somewhat greater and there was also reduced number of visits at home for measuring and quoting the problems related to hardware servicing. With time, the company decided that it was high time to manage improvements and make sure that information systems and information technology within the organisation must be planned so as to attract more customers as well as influence them to make purchases from the company rather than from any other companies in the competitive business environment (Jasperson et al, 2005). Previously few of the other emerging issues were lack of proper communication between the workers too, which hindered successful services delivery to the clients. As the two companies merged, the previous systems were all replaced by new ones though all the products, supplies and workers were all retained. The services were also subjected to change and impro ve, due to which those were available at low cost and the company also provided tips for the clients so that they could use those themselves. The orders could also be made online by the customers now with the implementation of information systems that helped in customers support as well as online services delivery. The booking of orders could be made for the jobs that cost less than $1000 with a very less amount of service charge, i.e., only 15 percent (Mell Grance, 2011). It could be clearly seen that with the proper planning of information systems and technology, it was implemented within the merged company Hardware-r us. This definitely helped to enhance the quality of services provided as a result of which the customers were quite sure about making the right choices of getting hardware servicing from the company rather than from any other company (Leidner Kayworth, 2006). The customer services were also improved, as a result of which customers could get 24 hours services and h eld desk support talk throughout the whole week. This had also spread a positive brand image among the customers, which had results in trust and loyalty among them too. With the implementation of information technology systems, the company also managed to advertise and promote their company and its wide range of products and services through television, magazines as well as internet. This attracted large number of customers as well as retained the existing customers who previously used to make purchases from the two companies earlier before merging. International business was also one the focus of the company in the upcoming years, which would give rise to newer opportunities like trade services that would further ensure growth and development of the company as well in the future (Melville, 2010). Conclusion The current topic illustrated about how the two hardware servicing companies merged together so as to provide improved hardware servicing and installation services delivery to people all over Australia and also reduce the ethical issues of information technology management systems. This had not only attracted new customers but also retained the existing customers, thereby created a positive brand image too (Mun et al, 2006). The senior management made a number of decisions, as a result of which the existing staffs, products and services provided by the company remained intact and the services were also available online within a very reasonable cost too. The old system of Mitre 9 was replaced with the new and improved systems of Mater Home improvement. Though the information systems and information technology were implemented for the benefit of the company, still I personally would prefer some other improvements as well within the new merged company Hardware-r-us (O'Brien Marakas, 20 05). Recommendations It is recommended that the information technology system must be used for sharing and exchanging information with other companies and also establishes a global business presence, which would incur more profit in business and also ensure business growth and expansion as a whole (Peffers et al, 2007). The advertising and promotional activities must be done with the help of information systems which could attract as well as retain more potential and existing customers towards the company. The 24*7 customer services support would be recommended as well for providing assistance to the customers regarding any problems that they might face. A documentation of communication plan would be recommended as well for including communication about projects and also discuss about the cost of expenditures (Turban et al, 2008). The new technologies are always beneficial, though there might be chances of risks and issues when the data and information are not kept secured. The database must be managed properly so as to keep and store the data and information safe, thereby preventing any sort of unauthorized access as well (Venkatesh et al, 2012). The encryption must be embedded for different types of products that could ensure both privacy and security. It is also recommended to protect the copyright as well as maintain integrity of data. References AO'Brien, J., Marakas, G. M., Hills, T. M. G., Lalit, M. R. (2006). Management information systems. Applegate, L. M., Austin, R. D., McFarlan, F. W. (2007).Corporate information strategy and management: text and cases. Boston: McGraw-Hill/Irwin. Baskerville, R. L., Wood-Harper, A. T. (2016). A critical perspective on action research as a method for information systems research. InEnacting Research Methods in Information Systems: Volume 2(pp. 169-190). Springer International Publishing. Bhatt, G. D., Grover, V., GROVER, V. (2005). Types of information technology capabilities and their role in competitive advantage: An empirical study.Journal of management information systems,22(2), 253-277. Blumenthal, D. (2009). Stimulating the adoption of health information technology.New England journal of medicine,360(15), 1477-1479. Boudreau, M. C., Robey, D. (2005). Enacting integrated information technology: A human agency perspective.Organization science,16(1), 3-18. Buhalis, D., Law, R. (2008). Progress in information technology and tourism management: 20 years on and 10 years after the InternetThe state of eTourism research.Tourism management,29(4), 609-623. Chaudhry, B., Wang, J., Wu, S., Maglione, M., Mojica, W., Roth, E., ... Shekelle, P. G. (2006). Systematic review: impact of health information technology on quality, efficiency, and costs of medical care.Annals of internal medicine,144(10), 742-752. Davenport, T. H. (2013).Process innovation: reengineering work through information technology. Harvard Business Press. Dumas, M., Van der Aalst, W. M., Ter Hofstede, A. H. (2005).Process-aware information systems: bridging people and software through process technology. John Wiley Sons. Fitzsimmons, J., Fitzsimmons, M. (2013).Service management: Operations, strategy, information technology. McGraw-Hill Higher Education. Jasperson, J. S., Carter, P. E., Zmud, R. W. (2005). A comprehensive conceptualization of post-adoptive behaviors associated with information technology enabled work systems.Mis Quarterly,29(3), 525-557. Leidner, D. E., Kayworth, T. (2006). Review: a review of culture in information systems research: toward a theory of information technology culture conflict.MIS quarterly,30(2), 357-399. Mell, P., Grance, T. (2011). The NIST definition of cloud computing. Melville, N. P. (2010). Information systems innovation for environmental sustainability.Mis Quarterly,34(1), 1-21. Mun, Y. Y., Jackson, J. D., Park, J. S., Probst, J. C. (2006). Understanding information technology acceptance by individual professionals: Toward an integrative view.Information Management,43(3), 350-363. O'Brien, J. A., Marakas, G. (2005).Introduction to information systems. McGraw-Hill, Inc.. Peffers, K., Tuunanen, T., Rothenberger, M. A., Chatterjee, S. (2007). A design science research methodology for information systems research.Journal of management information systems,24(3), 45-77. Turban, E., Leidner, D., McLean, E., Wetherbe, J. (2008).Information Technology for management, (With CD). John Wiley Sons. Venkatesh, V., Thong, J. Y., Xu, X. (2012). Consumer acceptance and use of information technology: extending the unified theory of acceptance and use of technology.MIS quarterly,36(1), 157-178.

Get a Sample Essay for Future Career Goals

Get a Sample Essay for Future Career GoalsIf you're looking for a way to get a sample essay written for you, then look no further. A number of online sites offer free samples of essay topics. There are also some courses in college writing that can help you hone your skills.To get a sample essay for yourself, go to the internet and find a site that offers it for you. Some sites offer very short samples that are not tailored to your career goal. You may need to pay a small fee in order to get more professional samples.It is best to have a long essay written when writing about something that will be difficult to understand. You should have one with a lot of detail in order to adequately explain your goals. Be sure to include the names of the people you want to hire as well as the things you want them to do.Some of the biggest career goals are to get promoted within the company, to become an engineer, or to become a manager. If you want to become a supervisor, you may need to write a car eer development essay on your job description. You can start by writing down how you want to be one.When writing the career goals section, it is important to be clear about what you expect to accomplish. Do you want to be promoted to manager? Do you want to get promoted within the company? By listing what you want to do and why, you will be able to better determine what to write about.After you have the career goal section written, go ahead and spend a little time on the writing of the conclusion. You will want to address what everyone needs to know about your goals. Make sure you cover the specific details that are important to you. This will help readers gain the most from your essay.Good essay writing is based on using the power of what you know. Once you know about something, it will come easy to you. As long as you have a general idea of what you want to accomplish, writing is going to be much easier.To be able to write a good essay for your future career goals, find a place th at offers sample essays. You may want to read through them before you begin writing so you know what kind of examples you are dealing with. Find a place that is easy to use and provide you with the essay samples you need.

The Article Was Written By Dawn Stover, In January 2001. The Tile Essa

The article was written by Dawn Stover, In January 2001. The tile of this article is called Ancient Asteroid. I found this article at http://popsci.com/scitech/news/010219.s.html. This article is about How Astronomers had thought that the asteroid 433 Eros might have been a flying pile of rubble, but now after looking over the images and the millions of measurements taken by the earth Astroid near the shoemaker spacecraft the scientist say that Eros is a "consolidated" asteroid, witch is a solid object. However Eros never separated to the distinct crust, mantle, nor core. Cause of the low level on the aluminum detected on Eros, The scientist at John Hopkins University Appiled Physics Laboratory said that the Astroid did not experience anything like the melting process of the earth's shape. An Eros are about the size of Manhattan and the shape is like a peanut. If it was as large as the earth It most likely not keep it's shape. Since the Eros have less gravity than earth, A person would weigh about 150 pounds here and would way about one or two bags of airline peanuts. I think that this is something new that can turn into something big. For along time Astronomers thought that the asteroid was flying a pile of rubble. Well I guess they were wrong cause They found new evidence to prove its not right. I think they are most likely going to find more about this. They just have to gather more information.

Asos Company Advertising

Executive Summary Asos Company trades in clothing and markets its products online. This year, the Company is planning for an advertising campaign through TV channels and weekly magazines.Advertising We will write a custom report sample on Asos Company: Advertising specifically for you for only $16.05 $11/page Learn More The budgeted amount for the campaign is $500,000 and the advertisement will start from the month of July. The TV advertisement will appear three times during the sport news and cost $60,000. The campaign will also appear in a weekly magazine in an A4 spread and cost $42,000 (Pozzi 2012). The objective of the campaign is to increase the sales by the end of July by 5%. The objective is based on the growth of online sales in Australia, which have increased to 61% from 59% during the last financial year. Going by the strategies in place, by the end of July sales are expected to increase by 5%. The online advertisement is aiming at evoking int erests from a wide range of customers especially women (Marquis Udo 2001). Background of ASOS Company Two people namely Nick and Quentin founded ASOS in June 2000 in the United Kingdom. The acronym refers to â€Å"as seen on screen†. The company started as a small business that specialized on online sales of products that were associated with celebrities. ASOS has about 1000 employees and approximately 50,000 brands on fashion. Within one year after the Company was created, it joined London Stock Exchange and continued growing in size. ASOS has developed strategies to attract attention from women from the year 2005 by introducing a beauty line and men’s line in the year 2007. Today, the company is the leading retailer in the United Kingdom (Brynjolfsson Smith 2001). Introduction ASOS Company is targeting to evoke interests from 16.6 million unique customers on monthly basis from different parts of the world where the targeted customers are aged 18 years and above. La st year alone, the number of online users registered with ASOS Company reached 8.7 million while those who had already shopped from the Company reached 4.7 million from 160 states (Marquis Udo 2001). ASOS Company specializes in Unisex clothes and brands in fashion but the current strategies also aim at evoking the interest of older women by meeting their special needs. ASOS’s campaign is unique in that no other Company has explored the target market of older women. The older women being targeted by the company are aged between 35 and 50 years (Pozzi 2012).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Reasons for targeting women aged between 30 to 50 years There are many reasons why the company should target women between the age of 30 and 50 years (Brynjolfsson Smith 2001). Women at this age are always occupied with their families either attending to their kids at home or takin g them to school as well as outings on weekends and holidays. They do such activities every time they are free from work. Such women therefore require to dress in outfits that give them confidence as their activities involve interacting with people of their class (Marquis Udo 2001). On the other hand, women approaching the age of 50 years become less busy with most of their children being through with schooling thus reducing the number of commitments. At this time, women like spending their extra time in going out and socializing with friends. It is therefore paramount for them to improve their appearance. ASOS Company wishes to help such women style their appearance at a price they can afford (Brynjolfsson Smith 2001). Women aged 30 and 50 years experience change in fashion through their peers and like adjusting their wardrobes to match the new social group. Therefore, women aged between 30 and 50 years like being confident and careful when choosing their attires. ASOS will ensur e that the campaign includes seeking the input of women at the specified age and pays attention to their comments about what they enjoy wearing as well as observing the fashions being worn by similar women in different parts of the world (Marquis Udo 2001). More focus will be on creating awareness for the prospective women customers at this age than provoking their behaviour towards the products because this strategy follows the hierarchy model. According to the model, the number of those who are interested with awareness and knowledge is always high but as the pyramid goes up the number of those who can change their behaviour towards a particular brand decreases (Marquis Udo 2001).Advertising We will write a custom report sample on Asos Company: Advertising specifically for you for only $16.05 $11/page Learn More The women who may be unaware of the products require awareness by recognizing the products in the adverts using repetitive messages bearing the name of the products offered by the company. This will be difficult because some women may have their attention captured but fail to note the brand offered by the company (Whit 1998). ASOS will concentrate on building the knowledge base of the women targeted because they may be aware of the products but lack more information them. The advertisement will target women to make them comprehend the names on the different brands of clothes sold by the company as well as what the names of the brands represent. ASOS will focus on ways to convince customers how its brands are different from those of its competitors as well as identifying the specific appeals based on their benefits to the women (Pozzi 2012). The Company will build the preference for the women customers by promoting the quality of the clothes and other features such as high performance and value because the women may like the brands but not prefer them to products from the competitors. ASOS will measure the success of th e campaign by checking the preference of women before and after the advertisements. The Company will also build on convincing the targeted women because making them prefer its brands to others may not necessarily mean they will be convinced to buy (Marquis Udo 2001). The final step in the campaign will be targeting women to purchase the products because they may be convinced to make the purchase but fail to get around to actual purchasing. The customers may continue waiting for more details about the brand or decide to make the purchases later (Pozzi 2012). The campaign will ensure the targeted women take the final step by reducing the price of the clothes and introducing premiums for the products.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The targeted customers will also be allowed to try out the products of their choice by searching out for more details about the brands. Thus, the campaign by ASOS Company will be systematic. The stages will start with building awareness and end with the purchasing of the brands (Brynjolfsson Smith 2001). References Brynjolfsson, E Smith, M 2001, ‘Consumer decision-making at an internet shopbot: brand still matters’, Journal of Industrial Economics, vol. 49, pp. 541-558. Marquis, G Udo, J 2001, ‘Factors affecting e-commerce web site effectiveness’, Journal of Computer Information Systems, vol. 42, no. 2, pp. 10-17. Pozzi, A 2012, ‘Shopping cost and brand exploration in online grocery’, American Economic Journal Microeconomics, vol. 4, pp. 96-120. Whit, A 1998, ‘At far too many sites ‘buyer be lost’ applies’, Internet World, vol. 98, no. 6, pp. 23-26. This report on Asos Company: Advertising was written and submitted by user Mikayla Cline to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Designers Guild Essay Example

Designers Guild Essay Example Designers Guild Essay Designers Guild Essay A professionally managed textile company, offering a wide variety of bed accessories. Viz. , bed linen, towels, blankets and throws etc. , Company has good administration, customer service and an excellent strategy of direct marketing. Company offers respectable and quality services to its customers while protecting their privacy. It is providing a gift-wrap option for customers, apart from providing door delivery services. Company uses encryption technology on website to protect the transaction information. Coller Campbell (Liberty) In all of Europe, Collier Campbell is considered as one of the finest textile design company The state-of-art privileged the company to design patterned fabrics for Yves Saint Laurent and Marks and Spencer. The company has tapped success market through strategic partnerships with Martex and MEIER. Company advertises its products on a large scale to promote sales growth. Much of its growth is contributed by media relations, programs, retailers and partnerships. Cotton fabrics give an aesthetic appeal while beatifying simplicity. The selection of colors and its combination appears as classic design. The company offers a fabric menu viz. , egg plant and rose wood, Black berry and Raisin etc. , The company received a medal in the year 1986, from Worldwide Organization for Textiles including clothing and footwear. Conran Sir Terence Conran is the founder of Conran Group. The company was incorporated with the principal activity of architecture, design and the operation of restaurants and shops in Europe, the USA and Japan. Currently the company is running twenty restaurants and eight Conran Shops in London, Paris New York and Japan. While company’s restaurants in Britain are essentially known as dynamic, Conran shops are very selective and leading in retail business in marketing and selling of well-designed furniture and home furnishings. Most of the pieces are very exclusive to the credit of Conran shops. Anna French Anna opened her showroom in the year 1989 on Kings Road, Chelsea. She works on the development of designs for life style, tableware and furniture as a complete package for interiors and home decors. All her designs are created in Anna’s London Studio and marketed worldwide. Terrence Conran [exclusive discussion] Sir Terrence Conran is a designer and an entrepreneur. He was born in London in 1931. His career began with textile design in 1952 and after working at Royal Centre, he started his own furniture making business Conran Co. , Hitherto, even after a great achieving a great success, 73 year old English designer is always busy in designing chairs, sofas, vases ; restaurants and cafes; apartment rooms and hotels. In 1953, opened first restaurant ‘soup kitchen’ and after three years, in 1956 he founded Conran Design Group in London. His present experience spans over five decades in designing making him the doyen in designing and restaurant industry. His chain of stores and restaurants are dynamic and professionally organized. Conran’s contribution to design and architecture won him recognition of various professional organizations and Governments. Sir Terence Conran has placed himself as a leader in textile and designing industry for his versatility and record of experience of work. He has been awarded with several highest honors and medals for excellent models in the field of designing. He is of great advantage to the upcoming designers and textile companies. Ive always seen myself as a designer first, rather than a businessman, he once confessed†. 3 â€Å"My belief is simply that if reasonable and intelligent people are offered something that is well-made, well-designed, of a decent quality, and at a price they can afford, then they will like it and buy it. †4 Philosophy of Sir Terence Conran Group The company is earmarked with a massive success in business with 20 restaurants and eight Conran shops all over the world. The company adheres to the beliefs and aims in offering quality services with competitive prices to customers. The administration and staff shoulder a duty bound responsibility in delivering a high degree of service and also in developing the company’s business. Conran Restaurants offer people a wide range of tastes and blending favours in food. Conran shop sells exclusive pieces of furniture and home furnishings, which very well meet the demands of all range of customers. Association for Stimulating Know-How (ASK) The Conran shop, with the association of ASK has set up a school called ‘SANKALP’ in metal working region in India. A society based work for providing education to 200 children is being funded by Conran shop. â€Å"It is a great to work with our partners ASK on the Sankalp School in Moradabad. It now provides a place of education that not only over 200 children enjoy, but also a place the surrounding community, benefit from. †5- Jill Webb, Conran Limited Educational charity and a Chef Apprentice programme Conran also established an educational charity in 1980 to fund children for education and welfare. To develop an interest in restaurant careers among young people and students, an apprentice programme has been introduced as ‘Chef Apprenctice Programme. This programme encourages the new recruits to work as well study and make career in hospitality industry. A brief discussion Conran Group Conran Holdings This is the parent company of Conran Group. The main business of the company is architecture and design, operation of restaurants and shops in Europe, USA and Japan. Conran Restaurants Founded in 1991, Conran Restaurants are the most dynamic restaurants in Britain. The chain of restaurants are in UK, London, Paris, New York with many new ventures under plan. The Bluebird Restaurant has a seating capacity for 190 people at one time and can work on large or small group of reservations. Conran Partners This company has an expertise in master planning, architecture, interior design, product design and graphic design. Many outstanding designs of architecture and interiors have been created through this company. Conran Shop The Conran shop started its activities in 1973. It offers a wide range of selective, contemporary, well designed furniture and home furnishings. Also the shop offers a wide variety of web services all over the world. The company is exceedingly successful in retail business in the world. It offers articles for the following categories.

How the HUD Anti-Flipping Rule Protects Homebuyers

How the HUD Anti-Flipping Rule Protects Homebuyers In May 2003, the U.S. Department of Housing and Urban Development (HUD) issued a federal regulation intended to protect potential homebuyers from potentially predatory lending practices associated with the process of flipping home mortgages insured by the Federal Housing Administration (FHA). Thanks to the rule, homebuyers can â€Å"feel confident that they are protected from unscrupulous practices,† said then-HUD Secretary Mel Martinez. â€Å"This final rule represents a major step in our efforts to eliminate predatory lending practices,† he said in a press release. In essence, â€Å"flipping† is a type of real estate investment strategy in which an investor buys houses or property with the sole intent of reselling them for a profit. The investor’s profit is generated through increased future sale prices that occur as a result of a rising housing market, renovations and capital improvements made to the property, or both. Investors who employ the flipping strategy risk financial losses due to price depreciation during declines in the housing market. Home flipping becomes an abusive practice when a property is resold for a large profit at an artificially inflated price immediately after being acquired by the seller with little or no appreciable improvements to the property.  According to HUD, the predatory lending happens when unsuspecting homebuyers either pay a price far higher than its fair market value or commit to a mortgage at unjustly inflated interest rates, closing costs or both. Not to Be Confused With Legal Flipping The term â€Å"flipping† in this instance should not be confused with the completely legal and ethical practice of buying a financially distressed or rundown home, making extensive â€Å"sweat equity† improvements in order to truly raise its fair market value, and then selling it for a profit. What the Rule Does Under HUD’s regulation, FR-4615 Prohibition of Property Flipping in HUDs Single Family Mortgage Insurance Programs,† recently flipped homes are not allowed to qualify for FHA mortgage insurance. In addition, it allows FHA to require persons attempting to sell flipped homes to provide additional documentation proving that the home’s appraised fair market value had truly increased significantly. In other words, prove that their profit from the sale is justified. Key Provisions of the Rule Sale by Owner of Record Only the owner of record may sell a home to an individual who will obtain FHA mortgage insurance for the loan; it may not involve any sale or assignment of the sales contract, a procedure often observed when the homebuyer is determined to have been a victim of predatory practices. Time Restrictions on Resales Resales occurring 90 days or less following acquisition will not be eligible for a mortgage to be insured by FHA. FHAs analysis disclosed that among the most egregious examples of predatory lending was on flips that occurred within a very brief time span, often within days. Thus, the quick flips will be eliminated.Resales occurring between 91 and 180 days will be eligible provided that the lender obtains an additional appraisal from an independent appraiser based on a resale percentage threshold established by FHA; this threshold would be relatively high so as to not adversely affect legitimate rehabilitation efforts but still deter unscrupulous sellers, lenders, and appraisers from attempting to flip properties and defraud homebuyers. Lenders may also prove that the increased value is the result of rehabilitation of the property.Resales occurring between 90 days and one year will be subject to a requirement that the lender obtains additional documentation to support the value to add ress circumstances or locations where HUD identifies property flipping as a problem. This authority would supersede the higher expected threshold established for the above-mentioned 90 to 180 day period and will be invoked when FHA determines that substantial abuse may be occurring in a particular locality. Exceptions to the Anti-Flipping Rule The FHA will allow waivers to the property flipping restrictions for: properties acquired by an employer or relocation agency in connection with the relocation of an employee;resales of foreclosed, bank-owned property by HUD under its real estate owned (REO) program;sales of property by other U.S. government agencies;sales of properties by nonprofit organizations approved by HUD to buy single-family properties at a discount with resale restrictions;sales of properties that are acquired by the seller by inheritance;sales of properties by state and federally-chartered financial institutions and Government-Sponsored Enterprises;sales of properties by local and state government agencies; andsales of properties within Presidentially Declared Major Disaster Areas (PDMDA), only upon issuance of a notice of an exception from HUD. The above restrictions do not apply to builders selling a newly built house or building a house for a borrower planning to use FHA-insured financing.