Ethics Of Cloning Essays (2607 words) - Cloning, Molecular Biology

Ethics Of Cloning Running head: Downside of Cloning The Ethical Downside of Cloning Ethics in Health Care October 17, 1998 Introduction For the first time the cloning of a whole human being seems really possible. It is absolutely necessary to consider the harm that can be done and move to curb abuses. Also, it is important to understand some of the theory underlying the desire to build a better human. The Ethical Downside of Cloning With recent developments in the cloning of the first whole mammal with Dolly the Sheep, for the first time the cloning a whole human being seems really possible. For years, clones have been the subject of popular fiction, but the technology was lacking. Now the ethics of doing so must be carefully considered. While almost all world health and religious bodies are coming out in opposition to the idea, it must be accepted that someone somewhere will try it. Thus, it is absolutely necessary to consider the harm that can be done and move to curb abuses. What immediately springs to mind for most people with the possibility of cloning whole people is the ideas of creating supermen or a master race which dominated the Nazis. But the theories of eugenics from which they operated were also touted in America and the rest of the Western world. Thus, it is important to understand some of the theory underlying the desire to build a better human. Eugenics is concerned with the social direction of human evolution. A distinction is made between positive and negative eugenics. Positive eugenics aims to increase reproduction of individuals who have traits, such as high intelligence and physical strength or fitness, which are considered to be valuable to society. Negative eugenics seeks to decrease reproduction among people believed to be inferior or below average mentally and physically (Glass). Cloning for better humanity, then, is normally associated with positive eugenics. Overall, since the Nazi experience, eugenics as a movement has been largely discredited, but the ideas still linger and many of the same arguments for cloning humans are used today, but with protests that they are not related to the abuses of the Eugenics proponents of the 1920s and 30s. The goal of eugenics was to create a superior human being, and with this creation, to in time create a superior human race. The First International Congress for Eugenics was held in 1912 in London. Rather than being a fringe movement, it was hailed by a number of luminaries of the day. For example, Charles Darwin's son presided, while Winston Churchill led the British delegation. Among the Americans present were the presidents of Harvard and Stanford universities and Alexander Graham Bell. The Germans present advocated racial hygiene, which later became Nazi policy. According to historian Stefan Kuhl, German eugenecists enjoyed a special relationship with their counterparts from the United States (Nazi Eugenic). The beliefs of these groups contain elements that are still being brought up in discussions of cloning humans. They included trust that selective breeding and choice of genetic traits is an effective means of improving the overall quality of the human species, the conviction that heredity directly determines physical, physiological, personality, and mental traits in adults, and a belief in the inherent inferiority of some races and social classes and superiority of others (Allen). In the early Thirties, it was believed that the race, indeed the world, needed to be purified of those elements of humanity that would bring the breeding pool down. To that end, the crippled, the mentally deficient, sufferers of hereditary diseases, and those thought to be racially inferior were to be stopped from breeding. Forced sterilization was one means of accomplishing this goal. Euthanasia, the killing of people for the greater good, was also a means of purging the world of inferior people. Germany adopted a sterilization law in 1933, which made people with such hereditary disabilities as Huntington's Corea, feeble-mindedness, blindness and deafness, grave bodily deformity, and hereditary alcoholism subject to forced sterilization for the good of the people (Lifton 301). Today many of these same subjects are being addressed with therapeutic abortions and genetics counseling. In America, breeding for a better race was supported. For example, the Pioneer Fund, an American eugenics foundation, proposed that American pilots should

The Amount of Time a Cell Spends in Each Stage of Mitosis free essay sample

The purpose of this lab was to calculate the amount of time that was spent by a cell in each of the phases of mitosis. Also, it is used to be able to compare the process of mitosis between plant and animal cells. Background: †¢Mitosis: This is the process by which a cell duplicates the chromosomes in its cell nucleus in order to generate two identical daughter nuclei. †¢Interphase: This particular stage is divided into three phases, G1 (first gap), S (synthesis), and G2 (second gap). During all three phases, the cell grows by producing proteins and other organelles within the cytoplasm. However, chromosomes are replicated only during the S phase. In all, a cell grows (G1), continues to grow as it duplicates its chromosomes (S), grows more and prepares for mitosis (G2), and divides (M). †¢Prophase: By this point, all the genetic information in the nucleus of the cell is in a loose coil called a chromatin. We will write a custom essay sample on The Amount of Time a Cell Spends in Each Stage of Mitosis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page At the start of prophase, chromatin condenses together into a highly ordered structure called a chromosome. †¢Metaphase: At this stage, the centromeres of the chromosomes align evenly along the metaphase plate in which they prepare to separate. This even alignment is due to the counterbalance of the pulling powers generated by the opposing kinetochores; kind of like tug-of-war between humans †¢Anaphase: Two events occur during this vital stage in mitosis. First, the proteins that bind sister chromatids together are cleaved, allowing them to separate. These sister chromatids turned sister chromosomes are pulled apart by shortening kinetochore microtubules and toward the centrosomes to which they are attached. Next, the nonkinetochore microtubules elongate, pushing the centrosomes apart to opposite ends of the cell. Telophase: In this final stage of Mitosis, the sister chromosomes attach at opposite ends of the cell. A new nuclear envelope, using fragments of the parent cells nuclear membrane, forms around each set of separated sister chromosomes. Both sets of chromosomes (which are now surrounded by new nuclei) unfold back into chromatin. Mitosis is complete, but cell division is not yet complete. †¢Cytokinesis: Th is is the very last process in the mitotic cycle. It occurs at the very end of telophase because that’s when the actual cell division occurs (pinching in). In animal cells, the formation of the cleavage furrow is what causes them to divide. In plant cells, the cell plate is formed in order to create the final division. Hypothesis: If both plant and animal cells spend more time in interphase, then the amount of time that each cell will spend in the remaining stages of mitosis will decrease. Procedure: Before the actual counting could begin, it was necessary to fully understand what each stage looked like under the microscope. In the first part of the lab, the groups observed prepared slides of plant cells and the whitefish blastula. In order to get a clear understanding of the cell, it was essential to focus it on the center region of the slide because that’s where the majority of the cells were. Like always, one must first focus in on low power and then move on up to high power as the field of vision gets closer to a reasonable viewing point. Once a cluster of cells was located on the microscope, the next step in the lab was to draw what a cell would look like in the various stages of mitosis. Once this part of the lab was complete, it was then time to move on to the counting procedure. This was a very tedious process because it was difficult to keep track of which cell was already accounted for on the data sheet. Basically, once a general vicinity was focused in on the microscope, the tallying would commence. Once a person saw a cell in x (x meaning interphase, prophase, metaphase, anaphase, or telophase), then they would simply put a tally on the data sheet in the appropriate section. In order to get a fair trial in regards to the number of cells in each stage, it was estimated that each group should count about 200-300 cells for each type (plant and animal). Data: Attached is the tally sheet for the procedure of counting Analysis: Questions from lab manual: 1. ) If your observations had not been restricted to the area of the root tip that is actively dividing, how would your results have been different? In the onion root tip, regions other than the apical (or at top of) meristem contain cells that are not actively dividing. These cells are in interphase. In this case, they would represent the majority because cells spend most of their time in interphase anyway. They are elongating, differentiating, and performing their functions for the organism. Mitotic stages would not have been found in these areas. 2. ) Based on the data table, what can you infer about the relative length of time an onion root tip cell spends in each stage of cell division? According to the data table, prophase is the longest stage of mitosis. Even though there were more tallies in the interphase section, interphase is not considered a stage of the mitotic cycle; it is more or less considered a stage in the cell cycle. Telophase is the shortest stage because there were very few cells that showed evidence of them actually being in this stage. Metaphase and anaphase are intermediate stages, with metaphase being longer than anaphase. 3. ) Graphs are attached with key on back Controls- The control in this experiment was very important because if it was not contained, then the data would have been faulty. It was very difficult to keep track and count which cells were doing what under the microscope. For that reason, it was imperative to keep the same person counting during the whole experiment. Everybody is different, so if there would have been numerous people counting, then there would have been different numbers to each of the stages. In order to help the person that was counting, another person could have stood next to them and tallied on the data sheet. This would have prevented the person from counting to have been constantly taking their eyes away from the microscope Constants- One of the unique facts about this experiment was that all the cells were killed at the same time. It was not as if one section of the organism was killed first, and then followed by the remaining. It was necessary to do this because it would provide a still picture of all the cells within the organism and which stage of mitosis they were in. Conclusion: In conclusion, the hypothesis that was made early on in the experiment was proven to be correct. The reason why it was correct was because the more time each cell spent in interphase, the less time it would spend in the other phases of mitosis. According to the data sheet, the plant cell proved to be more efficient because there were hardly any cells in prophase, metaphase, anaphase, or telophase. There were roughly 254 cells that were counted in interphase and the rest barely average over twenty. It was inferred that the hypothesis was correct because of the data from the whitefish cells. In that case, there were roughly 104 cells in interphase and the rest of the stages averaged about 25 cells per stage. If there would have been more whitefish cells to count from, then maybe the data would have closely resembled the results of the plant. The Amount of Time a Cell Spends in Each Stage of Mitosis free essay sample The purpose of this lab was to calculate the amount of time that was spent by a cell in each of the phases of mitosis. Also, it is used to be able to compare the process of mitosis between plant and animal cells. Background: †¢Mitosis: This is the process by which a cell duplicates the chromosomes in its cell nucleus in order to generate two identical daughter nuclei. †¢Interphase: This particular stage is divided into three phases, G1 (first gap), S (synthesis), and G2 (second gap). During all three phases, the cell grows by producing proteins and other organelles within the cytoplasm. However, chromosomes are replicated only during the S phase. In all, a cell grows (G1), continues to grow as it duplicates its chromosomes (S), grows more and prepares for mitosis (G2), and divides (M). †¢Prophase: By this point, all the genetic information in the nucleus of the cell is in a loose coil called a chromatin. We will write a custom essay sample on The Amount of Time a Cell Spends in Each Stage of Mitosis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page At the start of prophase, chromatin condenses together into a highly ordered structure called a chromosome. †¢Metaphase: At this stage, the centromeres of the chromosomes align evenly along the metaphase plate in which they prepare to separate. This even alignment is due to the counterbalance of the pulling powers generated by the opposing kinetochores; kind of like tug-of-war between humans †¢Anaphase: Two events occur during this vital stage in mitosis. First, the proteins that bind sister chromatids together are cleaved, allowing them to separate. These sister chromatids turned sister chromosomes are pulled apart by shortening kinetochore microtubules and toward the centrosomes to which they are attached. Next, the nonkinetochore microtubules elongate, pushing the centrosomes apart to opposite ends of the cell. Telophase: In this final stage of Mitosis, the sister chromosomes attach at opposite ends of the cell. A new nuclear envelope, using fragments of the parent cells nuclear membrane, forms around each set of separated sister chromosomes. Both sets of chromosomes (which are now surrounded by new nuclei) unfold back into chromatin. Mitosis is complete, but cell division is not yet complete. †¢Cytokinesis: Th is is the very last process in the mitotic cycle. It occurs at the very end of telophase because that’s when the actual cell division occurs (pinching in). In animal cells, the formation of the cleavage furrow is what causes them to divide. In plant cells, the cell plate is formed in order to create the final division. Hypothesis: If both plant and animal cells spend more time in interphase, then the amount of time that each cell will spend in the remaining stages of mitosis will decrease. Procedure: Before the actual counting could begin, it was necessary to fully understand what each stage looked like under the microscope. In the first part of the lab, the groups observed prepared slides of plant cells and the whitefish blastula. In order to get a clear understanding of the cell, it was essential to focus it on the center region of the slide because that’s where the majority of the cells were. Like always, one must first focus in on low power and then move on up to high power as the field of vision gets closer to a reasonable viewing point. Once a cluster of cells was located on the microscope, the next step in the lab was to draw what a cell would look like in the various stages of mitosis. Once this part of the lab was complete, it was then time to move on to the counting procedure. This was a very tedious process because it was difficult to keep track of which cell was already accounted for on the data sheet. Basically, once a general vicinity was focused in on the microscope, the tallying would commence. Once a person saw a cell in x (x meaning interphase, prophase, metaphase, anaphase, or telophase), then they would simply put a tally on the data sheet in the appropriate section. In order to get a fair trial in regards to the number of cells in each stage, it was estimated that each group should count about 200-300 cells for each type (plant and animal). Data: Attached is the tally sheet for the procedure of counting Analysis: Questions from lab manual: 1. ) If your observations had not been restricted to the area of the root tip that is actively dividing, how would your results have been different? In the onion root tip, regions other than the apical (or at top of) meristem contain cells that are not actively dividing. These cells are in interphase. In this case, they would represent the majority because cells spend most of their time in interphase anyway. They are elongating, differentiating, and performing their functions for the organism. Mitotic stages would not have been found in these areas. 2. ) Based on the data table, what can you infer about the relative length of time an onion root tip cell spends in each stage of cell division? According to the data table, prophase is the longest stage of mitosis. Even though there were more tallies in the interphase section, interphase is not considered a stage of the mitotic cycle; it is more or less considered a stage in the cell cycle. Telophase is the shortest stage because there were very few cells that showed evidence of them actually being in this stage. Metaphase and anaphase are intermediate stages, with metaphase being longer than anaphase. 3. ) Graphs are attached with key on back Controls- The control in this experiment was very important because if it was not contained, then the data would have been faulty. It was very difficult to keep track and count which cells were doing what under the microscope. For that reason, it was imperative to keep the same person counting during the whole experiment. Everybody is different, so if there would have been numerous people counting, then there would have been different numbers to each of the stages. In order to help the person that was counting, another person could have stood next to them and tallied on the data sheet. This would have prevented the person from counting to have been constantly taking their eyes away from the microscope Constants- One of the unique facts about this experiment was that all the cells were killed at the same time. It was not as if one section of the organism was killed first, and then followed by the remaining. It was necessary to do this because it would provide a still picture of all the cells within the organism and which stage of mitosis they were in. Conclusion: In conclusion, the hypothesis that was made early on in the experiment was proven to be correct. The reason why it was correct was because the more time each cell spent in interphase, the less time it would spend in the other phases of mitosis. According to the data sheet, the plant cell proved to be more efficient because there were hardly any cells in prophase, metaphase, anaphase, or telophase. There were roughly 254 cells that were counted in interphase and the rest barely average over twenty. It was inferred that the hypothesis was correct because of the data from the whitefish cells. In that case, there were roughly 104 cells in interphase and the rest of the stages averaged about 25 cells per stage. If there would have been more whitefish cells to count from, then maybe the data would have closely resembled the results of the plant.

Environmental Solutions Such As Sea Water Desalination Marketing Essay Essay Example

Environmental Solutions Such As Sea Water Desalination Marketing Essay Essay Example Environmental Solutions Such As Sea Water Desalination Marketing Essay Essay Environmental Solutions Such As Sea Water Desalination Marketing Essay Essay Hyflux is a planetary company that provides environmental solutions such as sea H2O desalinization, waste H2O purification and production of different types of H2O purifier.The company was established in the twelvemonth 1989 in Singapore and have established their market in several parts of Earth such as China, Singapore, India, south east Asia, MENA middle E and North Africa. It was one of the environmental solutions supplying company that was listed in Singapore stock exchange. It has 43 % of planetary market portion harmonizing to MF/UF- pretreatment in seawater desalinization. The ground that our group chooses hyflux for trade name audit because the company has good established market in Singapore with its central office it will supply ample range to analyze the different facets of stigmatization of hyflux through their communicating schemes. A trade name audit was conducted on hyflux for a thorough scrutiny of trade name current place in an industry compared to its rivals and the scrutiny of its effectivity. 1 ) Analysis on the trade name strength, Weakness, Opportunities, Threats 2 ) Designation of trade name growing chances 3 ) Achievement through trade name repositioning and trade name extension 4 ) Recommendation and analysis on betterment of trade name equity, trade name placement, trade name direction. Company Overview: Hyflux ltd was established as hydro hem ( s ) pte by Olivia as trading company that sold H2O intervention system in Malaysia, Singapore, Indonesia and China. In January 2001 hyflux became the first H2O intervention company to be listed on Singapore stock exchange. Today hyflux is one of the taking sea H2O desalinization suppliers with operations and undertakings around the Earth. Hyflux is developing the universe largest saltwater contrary osmosis desalinization works in Algeria. Its membrane and material research Centre in Singapore is the largest research Centre in Asia outside Japan. Hyflux had won several awards that besides made the trade name image to increase. In 2006 it was awarded as best H2O company of the twelvemonth by planetary H2O intelligence that is in U.K. In 2010 hyflux was awarded as the desalinization company of the twelvemonth. Frost and Sullivan accorded hyflux as Asia Pacific H2O company of the twelvemonth for ( 2010 A ; 2011 ) . BRAND PORTFOLIO: Hyflux is a company the provides solution for H2O their ticket H2O for new coevals. The major merchandises of hyflux are, 1 ) Sea H2O desalinization 2 ) Waste H2O intervention 3 ) Water purifier production for families 4 ) Purifier that converts air to H2O Hyflux manages the relationship between all sub trade names and co trade names in a strategic manner to assistance in the development, care and sweetening of trade name edifice. They used it to develop directivity for the organisation and its trade name and explicate the trade name to the mark market and to company employees and advance all of its trade name in a interactive mode. SWOT Analysis: SWOT Analysis enables the sellers of hyflux to find the strength, failing, chances and menaces to the trade name. Strength Global presence: Hyflux has a broad spread planetary presence on the field of planetary environment solutions which by itself will make a strong trade name image. A Disciplined pioneer: Hyflux is a disciplined pioneer. The company efficaciously director its invention clip line bring forthing consistence with latest engineering for the production and H2O purification. Engagement in operation and care provides hyflux an inducement to minimise life rhythm cost. Increase in gross and net income: Hyflux recorded gross of S $ 482 million ended December FY2011. Which was a lessening of 12 % as compared to old financial twelvemonth 2010? This was experienced due to market displacement in gross part from Middle East and North African market due to tail-end of building work on two mega desalinization undertakings in Algeria. This increased the trade name image of the organisation and paved a manner to busy 43 % of planetary desalinization systems. Clustering of Company Units: As the demand for pure H2O recycling and keeps on increasing the company had looked to spread out its concern including those countries. Where it has an established presence hyflux has targeted constellating its unit so as to rule peculiar countries for environment solutions. A continued scheme of hyflux for unit bunch and concentrate on a peculiar field made them to widen globally and capture an increasing portion of environment solutions. Failing Reliance on Asiatic Market: presently Hyflux headquartered in Singapore about 70 % of its gross from Asiatic market. Even though the company is internationalized the company should be looking to get down their organisation globally and bring forth greater proportion of grosss from outside Asia. There is state of affairs that the degree of rivals might increase. Opportunities: Addition in demand for pure H2O: As there is demand for pure H2O globally and due to increase in population coupled with industrialisation and Urbanization. There is chance for hyflux to widen their trade name image all over the Earth. Though their merchandises are good familiar in Asiatic market their undertakings and business of 43 % of planetary market in sea H2O desalinization acts as an added advantage. New Merchandises: Hyflux had expanded its procedure from production membrane filtration to house hold H2O purifier. They besides have started bring forthing membrane filters that helps to change over air to H2O for which the demand increases globally. They besides have started bring forthing filters that will assist to change over used oil to pure oil without any big chemicals. MARKET Expansion: Hyflux started widening from Singapore to several parts of Asia and MENA. Currently hyflux is holding tie up with MITSUI in China to prosecute in China s glowing H2O intervention and substructure concern. 1 ) Building of souk tleta desalinization works in Middle East and North Africa. 2 ) Salalah IWPP in owman which are at concluding of EPC one of the universe s largest membrane based sea H2O desalinization. 3 ) MAGATAA desalinization works Algeria. This is supported by the local authorities and allowed them to be financially supported by Bankss in Algeria. Menace: Unpredictable alteration in currency market could roll up losingss for the company. Intense competition: Though hyflux had established solid market in Singapore due to the contracts of the authorities but they face great hazard in other parts of the Earth particularly with the influx foreign companies in China. Customer position: Harmonizing to Aaker theoretical account trade name direction starts with developing trade name individuality, which is further divided into nucleus and drawn-out individuality elements. Consequences: The followers is the consequence of the research that we undertook. Hyflux is a trade name that has flagship in Singapore individuals from different parts of the Earth are cognizant of. They were good cognizant what map does Hyflux does. Majority of individuals suggest that Hyflux merchandises are cost effectual and of best quality. Most of them are satisfied with merchandises of Hyflux. Peoples are really probably recommended the Hyflux merchandises to others. Imagination: Hyflux is the company that provides solution for pure H2O in Singapore and they take portion in authorities activity for change overing pure H2O from sea and sewerage, so this it creates an image within the clients that its merchandise that provides solution for H2O would be standard. It acts as an intangible plus to the trade name. Brand equity: The difference dimensions of trade name equity are as follows ; Brand Awareness: ( Salience ) Hyflux has high trade name consciousness among the clients in Singapore. They recognition and callback of Hyflux is easy observed. Blue colour of Hyflux is easy recognized by Singapore clients. Hyflux had achieved this trade name consciousness through their advertizement their promotional Acts of the Apostless and with their public dealingss by carry oning and patronizing several events. Brand Performance: Harmonizing to the analysis on Hyflux trade name public presentation, complecting Keller and lehman theory. The monetary value of Hyflux merchandises is elastic. Their merchandises are besides available in premium costs. Their net income supports on increasing twelvemonth by twelvemonth. They have succeeded in trade name extension. From the above factors it is clear that the trade name public presentation of Hyflux is truly really high. Customer Feeling Customers are truly satisfied with the merchandises and services that Hyflux offers but they were non cognizant of the other different service of the merchandise that Hyflux offers. As they have authorities contracts for trade name bring forthing and providing pure H2O they have societal blessing. Opinion: Customers judge Hyflux for the company that provides solution for H2O purification. They consider Hyflux merchandises as merchandises with standard quality. Prominence: Singapore is a state that was dependent for H2O from other state. But after Hyflux invasion into Singapore market, the job for H2O has been wholly solved because they provide purified H2O through sea H2O desalinization and recycling of sewerage H2O. It has become outstanding. Resonance: Hyflux is good connected with clients both officially and casually through selling that has great impact and creates trueness of the clients towards their trade name. Their ticket pure H2O for everyone is one of the most impressive ticket that implicates the map and the quality they provide to the clients. Brand placement: Hyflux ensures that its trade name activity has a common purpose such as supplying environmental solutions, and it focused with the benefit of the client. Brand placement of Hyflux is ensured by the undermentioned factors: It has alone character that made them to acquire the contract with the authorities of Singapore to supply purified H2O to Singapore. It has several other trade name extended merchandises instead than purification of H2O such as recycling used oil to pure oil with less chemicals and invention of purenesss that converts air to H2O which forms a niche market in Singapore. 3.it is appropriate to all major geographic locations and markets as pure H2O and recycling is really indispensable in Singapore. Hyflux inverts immense sum of research and development ( R A ; D ) for bring forthing advanced and new merchandises, and develops its operation and care. Hyflux merchandises are sustainable as their merchandises are of great quality and they keep on upgrading or develop new merchandises that signify a particular added value in footings of environmental and societal benefit for the client which in bend enables them to distinguish from rivals. Hyflux is the lone H2O solution was tabled in Singapore stock exchange for their gross. Recommendation: From the study it is clear that people are cognizant of Hyflux merely for their H2O purification procedure but they are non cognizant of other services that the company offers, Hyflux had occupied the major H2O purification undertakings in Singapore through membrane filters, but other merchandises of Hyflux such as family H2O purifier, membrane filtration of oil is non being familiar with the clients. Rivals for Hyflux keeps pn increasing for their bomber merchandises so the company has to develop schemes to get the better of their rivals by pricing scheme Brand consciousness for little graduated table Hyflux merchandises is really less. The selling for little graduated table house hold H2O purifier and other type of purifier of Hyflux is non really effectual, so the company has to come up with strong selling program by implementing streamers on several topographic points such as MRT, HUBs etc. such that people can cognize that Hyflux besides merchandises those type of merchandises. The Hyflux must supply free H2O purifier to schools and college to make trade name loyality and consciousness. They must carry on several seminars in college on environmental solutions that Hyflux provides. Decision: The market for recycling and H2O purification is immense in Singapore as the demand for H2O supports on increasing. Hyflux understood that the client penchant and demand is the key to growing in H2O industry. Fiscal distribution of merchandises utilizing proper supply concatenation is necessary to construct trade name trueness that Hyflux wholly implements in their organisation. As Hyflux is maintained all these histories it is the market leader in Singapore that provides solutions for environment. Touch Points: There are several ways in which the clients come in contact with the merchandises of Hyflux. The most of import interaction channels for Hyflux are through advertisement and publicity web site, societal media, gross revenues squad, electronic mail, trade shows and in shop. They have good established a proper communicating channels to cognize the benefits of trade name and do people that different types of merchandises are produced and sold by Hyflux trade name. Water for new coevals is the ticket that is used by Hyflux trade name and they keep up with those words with consistent development of new merchandises that delivers the given message. Hyflux had created positive experience at each point of interaction with the mark audience. Hyflux had besides development schemes like giving clients with merchandises of great quality and schemes to keep all their touch point. Cleavage: In Singapore Hyflux operates in two sections: Psychographic cleavage: Hyflux had segmented their trade name based on the life manner of the persons based on the life manner of the persons. All the merchandises that are produced by Hyflux produce environmental solutions. In add-on Hyflux operates in two sections, Municipal and Industrial. Based on demands: Hyflux had segmented productions and distributions based on the client demands. Municipal section: Hyflux supplies scope of H2O and fluid intervention solutions to municipalities and authorities including commissioning operation and care of a scope of H2O intervention and liquid separation works. Industrial cleavage: It is used in liquid cleavage application for the fabrication sectors such as pharmaceutics related industry, bio-technology, nutrient processing, petrochemical and oil related industries.

Interview with the Chief Executive of Dunkin Donuts

Interview with the Chief Executive of Dunkin Donuts Introduction Leadership is an important aspect of an organization that always defines its ability to achieve success in various contexts. According to Thompson, Strickland and Gamble (90), offering leadership is one of the most challenging tasks that require skills and knowledge on how to manage people.Advertising We will write a custom report sample on Interview with the Chief Executive of Dunkin’ Donuts specifically for you for only $16.05 $11/page Learn More A good leader must be able to make employees believe in a given course and to work towards achieving a given objective without any serious resistance. The position requires someone with the capacity to inspire followers even in cases when they feel demoralized. A leader should be in a position to come up with ways of addressing issues within an organization in a manner that will be convincing to all the stakeholders. Strategy crafting and implementation are some of the most important roles of a leader as seen in the interview with the chief executive of Dunkin’ Donuts. In this research, the focus is to determine the importance of leadership in crafting and executing of strategies. Importance of Leadership in Crafting and Executing Strategy According to Hough (47), many organizations that are successful largely owe their achievement to effective leadership. Dunkin Donuts is one of the leading brands not only in New England area of the United States, but also in the entire world. The company experienced massive success following the ascent of Nigel Travis to the position of chief executive officer of the firm in 2008. He helped the firm to expand, and currently, Dunkin’ Donuts is one of the largest coffee houses in the world. He was able to come up with strategies that were meant to maximize on the strengths of the firm, and limit its weaknesses as demonstrated in the interview. This is a true reflection of what a leader is expected of when it comes to craftin g and executing strategies. Role of a leader in crafting a strategy The interview with the chief executive of Dunkin’ Donuts gives an insight on the role of a leader in crafting a strategy. It is important to understand the role of a leader in crafting strategies within an organizational setting. Hough (37) says that employees within an organization are always waiting to follow instructions given to them by their leader. It is the role of the leader to craft strategies which will form the basis of instructions to be issued to the employees. Crafting a strategy starts by understanding the environmental forces that may influence the normal operation of a firm.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More These environmental factors can broadly be classified as internal and external environmental forces. The internal environmental factors are the strengths and weaknesses o f a firm that have direct or indirect impact on its operations. A leader must have the information about the internal environment of the firm he or she is leading. This information will come from various departments such as finance, marketing, production, procurement, and logistics units. A good leader should always ensure that he or she gathers information from all relevant departments regularly in order to identify the organization’s strengths and weaknesses. When the needed information about the internal environment is collected, the leader will need to have the information about the external environment. In this respect, the leader will need to understand the opportunities and threats in the market. The external environment presents a series of opportunities that a firm will need when developing strategies. Opportunities presented by the emerging technologies, expansion of the middle class, growing economic environment, and the political environment should be tapped appro priately in order to maximize the profitability of the firm. On the other hand, the market has some threats that the management must deal with in order to ensure that its normal operations are not affected as shown in the interview. The market competition, insecurity, economic downturn, and the changing tastes and preferences are some of the threats that the leader should be aware of when managing an organization. While information about the internal environmental factors can be collected by receiving regular reports from the relevant departmental heads, external factors can only be obtained through research. This means that the organization will need to conduct regular research about external environmental forces. It is only after collecting all the relevant data that a leader can initiate the process of crafting a strategy. The strategy will be based on the information gathered about the internal and external business environment. As Hough (69) notes, strategy formulation is a pro cess that involves teamwork. It is not a process where the leader views the information provided to him and makes an individualistic strategy.Advertising We will write a custom report sample on Interview with the Chief Executive of Dunkin’ Donuts specifically for you for only $16.05 $11/page Learn More All the departments must first be allowed to discuss issues that affect their units, and make their suggestions on how these issues can be addressed. The departmental heads will then meet the chief executive with their suggestions. The role of the leader is to listen to these suggestions, and with the help of other departmental heads, craft strategies which are in line with the suggestions presented before the panel. The leader will need to be aware of the constraints that may make some suggestions be modified to reflect the financial capacity of the firm, and time available for the implementation. A leader must always remain flexible when crafting pol icies. He or she must remain realistic to changes which are taking place within the internal and external environment in order to come up with effective strategies. Role of a leader in executing a strategy From the interview, it is clear that a leader plays a pivotal role in strategy execution. According to Thompson, Strickland and Gamble (75), policy implementation is one of the most important tasks in an organization. The policy crafted in the above stage is just a piece of instructions of what should be done. An organization can only achieve success if it is able to execute its strategies in a superior manner. As a leader, one would need to take a supervisory role in ensuring that the strategy is executed as effectively as possible. However, it is a fact that the leader may not be present in all the departments at all the times. There are administrative tasks that the leader is expected to undertake, and for this reason, it is necessary to delegate some of the duties to other jun ior leaders who will be able to supervise the implementation of the strategies. As the interviewee noted, the departmental heads will be directly responsible to the chief executive officer. The strategies formulated will be handed over to the departmental heads who will be directly involved in their implementation. The strategies will need to be broken down into specific tasks that should be undertaken by specific individuals. It is the responsibility of the departmental heads, with the help of his or her supervisors, to break down the strategies into tasks. The chief executive will need to review the progress made by each department in implementing the strategies. The leader should encourage close coordination between the departments of the organization during the implementation process in order to ensure that there is unison. It is also the responsibility of the leader to set the parameters that will be used to measure success in the execution of strategies by each of the departme nts.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The departmental heads should be aware of these parameters. They should know what the leader is expecting from them, and the timeline that each task should be accomplished. The leader should ensure that he or she conducts regular review of the performance of all the departments in order to confirm the reports given by heads of the departments. This way, all the departmental heads will be aware that they have a responsibility to all the stakeholders. Conclusion From the interview, it is clear that a leader has an important role in crafting and executing strategies within an organization. Although the leader is not directly involved in the collection of data and implementation of the crafted strategies, he or she is always the driving force that ensures that everything is done correctly. A leader is expected to initiate the process of collecting information about the internal and external environment. He or she will then lead a team that will come up with strategies that seek to align the internal environment with the forces in the external environment. In the process of executing the strategies, he or she is expected to offer moral and material support to the team involved in the implementation process. Hough, John. Crafting and executing strategy: Text, readings and cases. New York: McGraw-Hill Higher Education, 2011. Print. Thompson, Arthur, Alonzo Strickland, and John Gamble. Crafting and Executing Strategy: The Quest for Competitive Advantage : Concepts and Cases. New York: McGraw-Hill/Irwin, 2005. Print.

Reading Analysis Essay Example | Topics and Well Written Essays - 500 words - 2

Reading Analysis - Essay Example ture of the problem, its causes and effects with the view to justifying some of the changes in policy in the country that govern the use of nuclear energy. In developing the article, Jeff Kingston employs a number of effective strategies that enhance the suitability of the article in analyzing the problem as the analysis below portrays. The author argues that an overriding absence of a culture of safety in the management of the nuclear energy in the country was among the fundamental factors that led to the Fukushima accident. Apparently, the Tokyo Electric Power Company did not employ appropriate safety precaution a feature that risked the lives of millions of citizens thereby eroding public confidence in the management of nuclear power plant in the country. lack of public confidence in the management of nuclear power for example led to the mass protests when the Prime Minister, Yshihiko Noda announced in June of 2012 that the government was restarting two nuclear reactors in the country (Kingston, 2013). In the article, the author argues that nuclear is a major source of energy but it presents a number of safety concerns. Japan’s nuclear village has carried out a number of strategies to ensure that it regains public confidence. Effect safety polices are therefore vital in the use of nuclear in any country w ith the Fukushima incident being a perfect lesson for other countries using nuclear. The article is clear and straight to the point. The author of the article makes convincing arguments given the fact that he uses simple and equally descriptive language. Furthermore, the author provides adequate background information to the topical issue. This way, the author enhances the comprehension of the arguments he makes in the article. The article is authoritative since the author cites a number of authoritative figures including the country’s prime minister and officials of the various companies involved in the case. In retrospect, the article is effective in

Warehouse Management Systems Research Paper Example | Topics and Well Written Essays - 3250 words

Warehouse Management Systems - Research Paper Example Warehouse management systems are believed to be highly developed operating processes and technology that have the capability to optimize all warehousing operations. Additionally, these warehousing operations vary in nature and normally starting with receipts from suppliers and ending with delivery to end-users, as well as consist of all information flows and inventory transactions occurring in the middle of these operations. However, it is believed that warehouse management systems have normally been linked with huge, more complicated supply chain and distribution processes. In this scenario, non-complex, small supply and distribution operations have traditionally not been considered as nominees to considerably make more efficient distribution processes and decrease expenditures. On the other hand, even the majority of smaller and midsized organizations have started considering the worth of warehouse management systems in the present atmosphere of closely linked and merged logistics, just-in-time deliverance, and e-business and e-commerce implementation. Historically, warehouse management systems could have been used to get the facility of simple storage place functionality. However, today’s warehouse management systems are so stylish, complex and data intensive that they have need of devoted and expert personnel to execute and manage them. In this scenario, some of the high-end systems can comprise routing and tracking technologies for instance voice recognition and Radio Frequency Identification (RFID).

Alcohol impact on college students Essay Example | Topics and Well Written Essays - 1750 words

Alcohol impact on college students - Essay Example The play â€Å"Cat on a hot tin Roof† by Tennessee Williams paints the real picture of harmful effects of alcoholism on the family life. Brick is the most loved son of big mama and big daddy. He married Maggie, a beautiful girl from a poor family background. Brick is great football player. Skipper is the best friend of Brick. Maggie humiliates skipper for having sexual relations with his husband Brick. Skipper negates it and starts drinking alcohol for mental peace. He died of extensive drinking. Brick considered himself the cause of skipper’s death and indulged in alcoholism. This ruined the life of complete family. Memory loss Alcohol reduces short-term memory by transferring information to long term memory. Therefore, attention span reduces to 48 hours after the drink. Drink causes memory loss to college students this memory loss in known as blackouts (O’Malley & Wagenaar 479). Retention and assimilation capabilities of students are largely affected by alcohol ism. A study shows the statistics that, 54% of overindulged drinkers described that they did not remember anything about the world and their mind away in some other world when extensively drunken (Andreasson & Allebeck 634). We can find a good example of memory loss in the play â€Å"Cat on a hot tin roof†. Everybody of big daddy’s family knew that big daddy is suffering from cancer but big daddy knew nothing about his real disease. Brick was heavily drunk during conversation with big daddy on the birthday of daddy. During the same conversation, he told big daddy about his real ailment. This created big tension and trauma in the family life. Memory loss takes some time to regain short term memory. Behavioural Abuses Alcohol causes fluctuation in student behaviour. Sometimes they behave very rudely with the close relatives especially when they are just over with a drink. Hangover captures the senses of college students and makes them behave different from the normal (Gr ossman, et al 349). This behaviour leads them to property damaging and pulling of fire alarms. In one national study, 8% college students accepted damaging public property and pulling fire alarm. 25% administration staff of low drinking level colleges and about 50% of high drinking level campuses reported severe damage to property (Andreasson & Allebeck 636). Students after drinking get very emotional and break everything coming in their way. Brick also showed behaviour problem in the play â€Å"Cat on a hot tin roof†. He quitted sleeping with his wife and broke all the relations with her after the death of Skipper. Maggie tried to convince her husband to live a normal life but he did not listen. Complete family tried their best to make him quit drinking. Brick did not pay any attention to the family will and kept drinking extensively until the time he felt a click of peace in his mind. Physical Injuries and Deaths Students who misuse alcohol are exposed to danger of serious injuries and even death. The US department of education revealed death of hundreds of students per year due to alcohol trauma. Students most of the times face hangovers and vomiting. Long-term effect includes loss of immunity against the diseases. Cirrhosis of liver is a lifelong physical damage to human organ (Abbey, et al 1014). There is evidence that alcohol misuse can compel students to commit suicide or